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Local is lekker! The South African Tourism partners with top rapper to unveil SA’s hidden gems

Hot on the heels of the highly successful #ShotLeft2FillUp campaign in December, the South African Tourism intensifies its partnership with rapper Cassper Nyovest to launch the 'Move With Cassper', a campaign aimed at motivating South Africans to travel more domestically

Inspired by Cassper Nyovest’s famed #FillUp concert series, in December 2019, multitudes of South Africans flocked to Twitter to reveal some of SA’s hidden gems they would like to visit and explore in their lifetime.

An initiative of the South African Tourism – which called on Casper Nyovest’s fans to post pictures of the places they’d like to visit – in order to win a trip to his Fill Up Royal Bafokeng December 16 concert – the campaign proved to be a tremendous success for the singer, resulting in the sold out stadium concert. 

Thanks to the hashtag #ShotLeft2FillUp, which topped Twitter’s trends at the time, it also helped put some of South Africa’s hidden gems and unique experiences – that aren’t so easy to find by ordinary travel seekers – on the proverbial map, which is a key focus of the South African Tourism.

While many seem to have taken fancy to the likes of the Sun City Resort in Rustenburg, North West, and the Mpumalanga’s God’s Window, as well as the Kruger National Park  – which lies across Limpopo and Mpumalanga – several travel destinations such as the Gesbok National Park, a vast wildlife preserve situated in the Kalahari Desert region of Botswana and South Africa, featured among their wish-list.

Mpumalanga’s God’s Window – with its beautiful views – tops travelers’ wish-list

‘Move with Cassper’ proves that local is lekker 

On Friday, January 24, the SA Tourism intensified its ties with rapper, Cassper Nyovest, in a campaign aimed at motivating South Africans to travel more domestically, while showing off the country’s true beauty at the same time. 

Dubbed ‘Move With Cassper’, the fun campaign was launched at the SA Tourism offices in Sandton on Januuary 24.

Brand partnership manager from the rapper’s Universal Music Group, Thabo Ngwenya, said the  idea for the campaign was born from his “Move for Me” music video which was shot at Mpumalanga’s Blyde River Canyon. 

“Just looking at the beauty and nature prompted us to encourage the whole of South Africa to experience hidden gems within the country,” he said.

SA Tourism’s head of the Domestic Hub, Mashoto Mokgethi, said she’s thrilled to have on board the top selling SA musician, whose music resonates well with younger and older audiences.

“We are very proud to associate with an entertainment partner, UMG and Cassper because of his positive influence,” she said.

Calling on fans to share a picture or a video of their recent domestic travel on any social media platform with the hashtags #ShotLeftWithCassper, the aim is as much about unveiling some of SA’s hidden tourism gems, as it’s about finding a super fan from each of the nine provinces. 

On that note, fans will be randomly selected, and be given the opportunity to experience with him (Cassper) in a specific province, a destination of their choice.

NOWinSA (Instagram) will keep you updated on some of Mzansi’s newly discovered travel gems, as well as some of the surprises that are going to happen at each destination.

*For the latest brand focused South African news and new product launches, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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