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Lottery lies? Ithuba releases proof winners aren’t just from Absa & FNB

JOHANNESBURG – Ithuba, the operator of the National Lottery, has broken its silence on what it calls “misleading and factually incorrect information” circulating on...

South Africa’s race of hope: How Absa RYC is changing the game for elite athletes — and everyday runners

In a nation where distance running once struggled to capture mainstream attention and attract consistent sponsorship or meaningful partnerships to reward athletes, the Absa...

Banking on humanity: Absa’s ‘We See Your Story’ champions untold dreams

Beyond slogans: Turning stories into strategy Absa’s new brand campaign, #WeSeeYourStory, is more than a marketing pivot. A follow up to 2023 #YourSoryMatters initial rebrand,...

The Big Interview: How Absa is running South Africa forward—one city at a time

Five years ago, Absa didn’t just sign on as a sponsor—they became the heartbeat of one of South Africa’s most inclusive running movements. As the...

What Real Travel Looks Like: My unforgettable KKNK journey with Absa

There are places that speak to you, and then there are places that change the way you listen. The Karoo — with its vast...

Gqeberha Absa Run Your City 2025 Series breaks records & barriers

Not even grey skies or a drizzle of rain could dim the electric energy of Gqeberha on Sunday, as the coastal city proudly launched...

Absa leads the charge for gender parity in sport with record-breaking 2025 Sunshine Ladies Tour

Johannesburg, South Africa – As the 2025 Sunshine Ladies Tour tees off with a historic R20 million prize pool and live SuperSport coverage, the...

Absa Cape Epic 2025: empowering women cyclists and uplifting communities in KZN Midlands

As the 21st edition of the Absa Cape Epic approaches, South Africa’s premier mountain biking event is already making waves with the launch of...

Absa L’Atelier Gerard Sekoto Award 2024 winners announced

For breaking, South African lifestyle brand news and inspiring stories, visit NOWinSA. Gauteng, South Africa – hosted in association with the National Association for the Visual...

Absa Women in Sport Personal Branding Workshop: growth hack strategies for LinkedIn, X, TikTok

Want to know how some of South Africa's most-loved and followed social media personalities managed to build strong online presence that gets easily noticed...
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