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New Balance; readying for a new era of influence amid the ever-rising sneaker culture and SA fanbase

The imminent rise of New Balance has been nothing short of phenomenal, and essentially a well deserved one for a brand that is in...

SA sneaker street style reimagined as Nike’s Air Max Day Art Prize winner is crowned

Bringing together Joburg’s thriving sneaker community to celebrate Nike’s most successful and recognisable silhouettes of all time, Air Max Day (celebrated worldwide on March...

This is the most admired sneaker in Africa right now

South Africa’s most loved sneaker brand, Bathu has plenty of reasons to celebrate as it is takes the lead among 2021’s most admired African...

Converse COVID-19 sneaker release to breathe life into South African fashion streets

Despite major challenges facing top fashion retailers today, street apparel Converse is rallying to support a group of African artists facing challenges during the unprecedented COVID-19 global...

Karabo Poppy’s customised Nike sneakers brought BUDX Miami to a standstill

The multi-award winning South African street artist, showed exactly what earned her the title "king of creativity" when she brought her A-game to the opening...

Castle Lite Unlocks, a must for hip hop fans, sneakerheads, and gaming geeks alike

After an epic edition with Chance The Rapper last year, the 2019 Castle Lite Unlocks is defying expectations by bringing hip hop fanatics 2...

The shoe every male sneakerhead should own

TIPPED as the must have winter footwear item for discerning gents, the limited ‘Anga’ sneaker edition is a culmination of a collaborative efforts between...

The power of words: Absa’s latest rebranding takes queue from Nike

In the world of brand marketing, not many campaigns has been as impactful as Nike's iconic 'Just Do It'.  Other than reminding us of some...

Dapper style moments from Back To The City Fest; an ode to 50 years of hip-hop

This past weekend, Converse South Africa, along with the festival's head sponsor, Hennessy, celebrated 50 Years of Hip Hop with thousands of fans at...

New Balance; NOWinSA Brand Fail of the Month, or is it?

First off, where is Craig Bowen? Well, to those who may not know who Craig Bowen is, he's the head honcho at New Balance...
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