As deep insights into the many issues affecting women were shared around various platforms today – to mark International Women’s Day – acclaimed beer brand, Castle Lite, embarked on a journey of celebrating women across the continent by facilitating the biggest ever female hip-hop collaboration from the motherland.
The aim was to showcase the power that women yields when they stand together and promote unity, understanding, and real sisterhood amongst each other, using music as a catalyst. So the brand partnered with an ensemble of five heavyweight female rappers and boldly remixed hip hop royalty Queen Latifah’s popular 90’s anthem, U.N.I.T.Y.
South Africa, Tanzania and Nigeria were collectively united to do the remix with the likes of Moozlie (SA), Gigi Lamayne (SA), Rouge (SA), Rossa Ree (Tanzania) and Mz Kizz (Nigeria) getting behind the mic to record what is to be known as one of the biggest collaborative remixes – by female artists – to ever come out of Africa.
A celebration and call, not only to women across the continent but to the rest of the world, to give life to the power of women in unity, the initiative saw the five artists coming together once again to execute a simultaneous livestream of U.N.I.T.Y this morning on Instagram.
“It is such an honor to be part of a movement that not only celebrates women, but encourages UNITY through music,” Moozlie says about her involvement in the project, adding: “Music has the ability to unite people from different backgrounds, and it is through this that we were able to bring our own different styles and individuality to recreate this amazing song with a powerful message.”
Promoting strength in unity
This initiative, says Castle Lite brand director Silke Bucker, perfectly reflects the brand’s ethos, which has consistently been about pushing boundaries through innovation. ‘To commemorate this special day, there was no better way for us to unite women than through what is truly our passion point – music.”
He added: “The ever-strengthening musical ties across the continent made it natural for these brilliant artists to come together in song with the brand, and Castle Lite is privileged to place women in hip-hop at the forefront. Today we all celebrate the power of women in UNITY and our glow of pride couldn’t be brighter in celebration with all the amazing women across the globe on this unique international day.”
Last year, the acclaimed beer brand broke music barriers when they hosted the first ever all female Hip Hop experience titled, Hip Hop Herstory, which focused on highlighting the role women have played in the evolution of Hip Hop. Castle Lite’s Hip Hop Herstory was a success and learning from that experience meant that the U.N.I.T.Y. collaboration was not only logical but progressive in highlighting and honoring the talents and contributions of our very own from Africa.
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