JOHANNESBURG — In a major development for the South African iGaming market, Playtech has announced a landmark partnership with leading operator LottoStar.
The partnership will integrate over 100 of Playtech’s award-winning casino games into the LottoStar platform. This includes popular slot titles and premium live dealer tables—all accessible to LottoStar’s growing player base across South Africa.
Simon Munsamy, Playtech Managing Director for Africa, commented on the strategic alliance:
“We are excited to partner with LottoStar, one of South Africa’s most recognisable operators. We’ve seen strong resonance with South African players and anticipate even greater success. We are proud to collaborate to ensure a safe, innovative, and engaging experience for their players.”
A LottoStar spokesperson added:
“Introducing over 100 Playtech games marks a pivotal moment for LottoStar. This partnership brings a new level of world-class variety and excitement to our players’ experience, aligning with our shared commitment to high standards and player protection.”
Strategic Market Growth
South Africa is a rapidly growing market for Playtech’s global expansion. The collaboration serves two main purposes: it strengthens LottoStar’s portfolio with premium gaming content and consolidates Playtech’s position as a leading B2B supplier in Africa.
The integration is expected to enhance player choice and engagement, solidifying both brands’ influence in the region’s key iGaming landscape.
With South Africa’s Gross Gambling Revenue (GGR) hitting approximately R75 billion ($4.3 billion) in 2024/25, the partnership positions Playtech and LottoStar to capture a significant share of the R80 billion+ market.
Balancing Growth with Concerns
While the deal signals exciting growth for South Africa’s iGaming sector, experts continue to raise concerns about gambling addiction and its destructive societal impact. Economic expert Dr Frans Cronje described online gambling’s addictive nature as being “like letting heroin run wild in the streets“. He warned that it can devastate families, fuel substance abuse, and contribute to domestic violence.
Simon Lincoln Reader, director of wealth at Audley Capktal, echoed the sentiment, calling the industry “destructive” and cautioning that aggressive marketing and economic desperation have hooked many citizens, leaving communities vulnerable.
Despite these warnings, platforms like LottoStar are expanding rapidly, reflecting the tension between market growth and public concern over addictive gambling behaviours.
Inside look
The deal reflects a growing trend in South Africa’s online gaming sector, with operators expanding casino offerings to meet increasing demand. According to the National Gambling Board’s 2024 report, online gaming and betting continue to drive growth, with players seeking both convenience and premium experiences.
The Playtech-LottoStar partnership illustrates how innovative content and strategic alliances are reshaping South Africa’s iGaming landscape, delivering more engaging, secure, and diverse gaming experiences to players.
