Latest smartphone raising the bar with 48MP selfie camera

Tecno Camon 17 Pro has raised the bar for smartphones thanks to the groundbreaking 48MP selfie camera, allowing users to express their true selves creatively in their own way.


On May 6 (Thursday), Tecno, a rising superstar as a global smartphone brand of the new generation, has successfully launched the Tecno Camon 17 Pro and get back their focus on the seflie for the users in post-epidemic era.

The phone is loaded with a massive 48MP AI selfie camera and 90 Hz super-high refreshing rate at 6.8 inch FHD Screen. Not only that, Tecno showed sincerity in understanding their consumers by inviting industry professionals to discuss an important social phenomenon: the selfie and selfie culture.

Stephen Ha, General Manager of Tecno Mobile, says: “We always seek for break-throughs of product and technology to touch human spirit and inspire positive energy. The social phenomenon of selfies has been gaining serious momentum in recent years and have become central to how people express themselves.”

Ha adds that as a company, they are cognisant of how life has shifted permanently due to the impacts of COVID-19, with the selfie function becoming even more important as people use it to keep in touch with loved ones safely.

“The Camon 17 Pro is the first product to put this behavior into focus as users nowadays in post-epidemic era associate selfie with their identity.”

The embedded AI technology can elevate selfie through accurate algorithms.

48MP AI selfie camera capabilities 

The 48 MP selfie camera can capture the beautiful details in an elegant way of the user with an added professional finish.

The embedded artificial intelligence (AI) technology can elevate selfie through accurate algorithms which can identify features based on gender and also adjust the environment light to make the user front and centre of the shot.

No photo editing app needed: The wide selection of user-friendly tools help users personalize the images they want to portray. Users can now conceal blemishes, hide dark circles, perfect body shape, and do a lot more to fine-tune beauty as they please. 
Extensive studies have been carried out to make sure the beautification works seamlessly on every skin tone. 

Watch Tecno Camon trailer!

Tecno Camera Lab – The TAIVOS™ capabilities

The Tecno 17 Pro comes with trademarked TAIVOS technology which stands for TECNO AI Vision Optimization Solution.

This one of a kind signal processing technology can filter image noise better and optimize image clarity, thereby enhancing night photography effects. 

The feature enables up to 15-frame synth with an imaging time of just 4.68 seconds – most smartphones only achieves this in 5.5 seconds or even 7 seconds. – APO Group.

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