Johannesburg – For South Africans who live life through their lens—whether you’re a vlogger in Maboneng, a reels creator in Umhlanga, or a proud parent documenting every milestone—the new HONOR 400 Series is rewriting the rules of mobile content creation.
With the HONOR 400 Pro, stunning portraits, effortless edits, and professional-grade tools are now built directly into your phone. No apps. No subscriptions. Just pure creative power in your palm—for under R18K.
AI-enhanced portrait mode — DSLR looks without the hassle
Say goodbye to overdone filters and messy blur effects. HONOR’s new portrait engine uses studio-grade lighting simulation and facial geometry mapping to deliver photos that look like they’ve been professionally edited.
- Smart bokeh depth correction for natural subject separation
- Creative presets like Neo Glam, Cinematic Glow, and Editorial Matte
- Perfect for reels, Instagram portraits, and TikTok-ready shots
As HONOR describes it: “Shoot like it’s a DSLR. (digital single-lens reflex camera). Edit like it’s Photoshop. Share like it’s TikTok—all without ever leaving your phone.”
The self-editing smartphone
The HONOR 400 Pro introduces a new category in South Africa—the self-editing smartphone—bringing a full AI Creative Editing Suite right into the native Gallery app. One highlight is the real-time AI Eraser, which removes photobombers, cables, and other distractions with a single tap—something rival devices like the Samsung S25 only offer in slower, non-live editing modes.
Context-aware and edge-sensitive, it preserves textures, shadows, and tones—making post-production a thing of the past.
AI Super Zoom — See far, shoot sharp
With up to 100× digital zoom powered by AI and cloud optimization, creators can capture crisp shots of distant subjects—even in low light. Stabilized images mean street murals, sunsets, and skyline shots all stay razor-sharp.
Moving stories: AI image-to-video
In partnership with Google Cloud, HONOR’s Image-to-Video AI transforms stills into short, dynamic videos in under a minute—ideal for social media storytelling. Available until 31 August, users can create up to 10 free videos a day, including Moving Photo Collages that combine multiple shots into a single reel.
Samsung is still developing a similar feature for future models, according to Tom’s Guide.
Built for the Mzansi pace
Powered by a 6000mAh battery with 100W HONOR SuperCharge and a 5000nit ultra-bright display, the HONOR 400 Series thrives in South African conditions—whether filming on a beach at noon or in a bustling night market.
With pricing starting at R14,999 for the HONOR 400 and R17,999 for the Pro model, these devices prove that premium creativity doesn’t require premium prices.
Fred Zhou, CEO at HONOR South Africa, sums it up:
“With the 400 Series, we’re changing what people expect from mid-range devices. This isn’t just a phone with a great camera. This is your mobile studio—built for people who create on the go.”
