(Awe-inspiring South African brands story series – Empower SA)
Bloemfontein – the initiative (Heart on Sleeve) was founded on Mandela Day 2023 to offer support to local non-profit organisations dedicated to making a positive difference through South Africa’s shared passions: sport and mobility.
During its first year, two local organisations in Gauteng, Alex Royal Tigers and the Zola Sports Facility in Gauteng were selected as beneficiaries. They were provided with full soccer kits and essential equipment, alongside maintenance and coaching clinics.
This time around, the event was hosted on the backdrop of the highly anticipated Toyota Cup on Sunday, July 28 at the Toyota Stadium in Bloemfontein. Perfectly aligning with the initiative’s intend to bolster mobility, this year’s beneficiary was none other than the Jean Webber Home for Persons with Severe Physical Disabilities.
Managed by the Association of and for Persons with Disabilities Free State (APD), the facility offers crucial accommodation and support to adults facing severe physical disabilities.
It was founded in 1976 and it is currently home to 37 residents, who live independent lives under the attentive care of personal assistants.
Likewise, their handsome donation, valued at R100 000, will bring the much-needed support and resources to its residents and staff. These included the installation of a brand-new JoJo tank, two computers, uniform for the caregivers, groceries and a goodie bag for the residents.
Vice President of Marketing at TSAM, Glenn Crompton highlighted the criteria used to select the beneficiaries, stating: “We select our sponsorships based on their potential to profoundly impact our communities. After successful initiatives in Gauteng, we are pleased to see this impact extend to Bloemfontein.”
Jessica Motaung, marketing director of Kaizer Chiefs expressed her excitement about the initiative, in particular “the life-changing impact it has on the lives of people with disabilities”. As Crompton best puts it, “there can no be greater commitment to mobility than this”.
