Cannabidiol (CBD), a compound derived from dagga, is proving to be a big hit among South African consumers thanks to several health benefits users stand to reap from the plant – all these without the high.
In South Africa, the CBD markets is notably in its fancy, but its rapid growth trajectory hasn’t gone unnoticed, with a potential to translate into a multi-billion rand industry over the next 10 years – $25 billion globally to be precise, according to Jefferies research.
The birth of Goodleaf CBD wellness shop
Since the legalisation of dagga in South Africa in May last year, CBD products are no longer classified as Schedule 7 (illegal to buy or sell), which is why we are now seeing a number of companies taking advantage of this tremendous market opportunity.
One such is the South African wellness brand, Goodleaf, which is mong the first to specialise in a wide-range of lab-tested skincare products containing this natural, magic ingredient.
As co-founder, Warren Schewits, explained during the Parktown store launch, Goodleaf understands the importance of quality control. Likewise, being consistently in control of the quality of what goes into their products is exactly what sets them apart from competition.
“When we looked at the business, we saw a lot of pop-up shops running into the cannabis space where there was no quality control, no testing. As a company we believe that consumers deserve to know exactly what they are getting, and that’s why we’re always on a hunt for quality products to market.”
From disposable vapes to drops, tropicals and sexual wellness range, the products combine the nutritional benefits of CBD and hemp seed oil with various other oils derived from African botanicals – including green rooibos, kalahari melon, marula, baobab and Namibian myrrh – to create something unique for all skin types.
The soothing, moisturising and anti-inflammatory properties of these plants echo those in CBD – making them a particularly powerful combination for skin vitality.
The range comes in three categories: the Soothe range (includes the relief roller, glow serum and after sun), while the Cleanse range is made up of a face cleanser, hand and body wash.
The Nourish range consists of a lip balm, morning moisturiser, night moisturiser, hand cream, face mask and body lotion
How does CBD work?
CBD interacts with the body’s endocannabinoid (ECS) system, which promotes balance within the skin, and has shown great promise in assisting with inflammation and hydration as well as the regulation of oil production to prevent break outs.
“Those using CBD skincare products have reporting extremely positive results, including significantly improved skin texture and hydration, less puffiness and redness, and overall clearer complexions,” the company said.
This includes sufferers of chronic skin conditions like psoriasis, eczema and other forms of dermatitis.
The range is available at Goodleaf stores in Cape Town CBD, Parkhurst and Menlyn, or online at goodleaf.co.za.