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D’Ussé VSOP Day Party gives Joburgers a taste of Jay-z’s finest masterpiece

Joburg's 'IT' crowd got a taste of Jay-z's finest masterpiece as D’USSÉ VSOP kicked off in style, a first of series of brand-inspired immersive lifestyle experiences planned across South Africa.

The D’Ussé VSOP themed day parties are aimed at helping cognac lovers discover the unique craft of the premium, multi-billion French brand in an intimate fun atmosphere environment, with five specially curated VSOP cocktails on offer flowing throughout the course of the day.

Showcasing the distinctive flavours of US rap megastar Jay-z’s finest masterpiece, at the event, held in Houghton (Johannesburg), guests were treated to a gastronomic experience through custom-made five-course canapé menu, while sipping on their D’Ussé VSOP summer cocktails of choice.

D’Ussé VSOP intimate Day Party; what a jol!
Five specially curated D’Ussé VSOP cocktails were flowing throughout the course of the day.
Brightly dressed guest all who kept the ‘white with a touch of orange’ theme to a tee.

Showcasing how one of the world’s most love cognacs fits perfectly into the lifestyles of those with a discerning palette, the party was brought to life through a sought-after lineup of live music acts, including a surprise live performance by South Africa’s renowned DJ Fresh, who delighted guests with a live band to his set.

The venue screamed ‘orange’ elegance, all thanks to brightly dressed guests, who kept the ‘white with touch of orange’ theme to a tee. Some familiar faces from the local hip-hop scene spotted include rapper Da L.E.S, top female rapper Gigi Lamayne and Don Design, the late rapper AKA’s friend and DJ, who was with the slain lyricist on that fateful night of his fatal shooting on February 10. They were joined by a host of celebrities, influencers and lifestyle journalists across Joburg media and entertainment space.

South Africa’s renowned DJ Fresh delighted guests with a live band.
Out to party: Don Design, DJ and friend of the late rapper Kiernan ‘AKA’ Forbes.

“We decided to do the D’Ussé VSOP Day Party because we want consumers to experience the lighter side of the brand,” Sanele Gwala, Marketing Manager Middle East & Africa D’Ussé said, adding: “We want to change the perception of cognac as a serious drink that can only be enjoyed neat in a muted setting. Cognac blends beautifully in cocktails and can be enjoyed in a fun, day time setting too.”

Masterfully crafted in the cellars of the Chateau de Cognac, a home with a 200-year legacy of creating some of the world’s finest cognacs, D’usse VSOP is a unique blend of meticulously hand-selected eaux-de-vie, aged four years or more.

In case you didn’t know: Much of Jay-Z’s 10-figure fortune has been attributed to his D’Ussé business. According to a new Forbes report, the music legend is now worth a jaw-dropping $2.5 billion after selling his majority stake in D’Usse to Bacardi.

To those unfamiliar with D’Ussé, one of the most interesting aspects about this top selling cognac is its current shareholder, global rap superstar Jay-Z, most notably how it has helped boost, in recent years, his wealth past the billion dollar mark.

The distinctively smooth VSOP is renowned for its woody aromas that are backed by touches of cinnamon and floral notes. It’s perfect for those looking for a lighter flavor to put in a cocktail, go for the VSOP. For matured cognac lovers that enjoys their brandy neat, the XO will be a better choice.

As media personality Lerato Seuoe showed us, D’Ussé VSOP blends beautifully in cocktails and can be enjoyed in a fun, day time setting too!

Upcoming D’Ussé VSOP Day Parties

To showcase the distinctive flavours of Jay-z’s finest masterpiece, D’Ussé VSOP, along with how centuries-old traditions of the historic cellar continue to stand the test of time, D’Ussé Cognac- Bacardi team in South Africa plans to launch more immersive lifestyle experiences in more cities across the country in the coming months.

Further announcements on future events will be announced in due course.

Meanwhile, make sure you scoop up a bottle of the latest D’Ussé VSOP at a retail store near you!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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