Johannesburg – Grammy award winning South African winning global music superstar Tyla has unveiled her latest track ‘Tears‘ created in collaboration with Coke Studio.
To mark the release of the track, the ‘pretty girl from Joburg’ singer will perform the song live for the first time during a special performance in her hometown of Johannesburg, South Africa, on Wednesday, December 4 (2024).
Come Studio, in collaboration with Spotify, will host an exclusive concert showcasing Tyla’s dynamic artistry and sound. “My music is all about creating connections, sharing culture and influences from all over the world, and I know fans will feel that in ’Tears’,” says the globe-trotting singer/songwriter. “I can’t wait to see everyone, including my fans, friends, and family, in Johannesburg and share this unforgettable experience together.”
Concert-goers in Johannesburg will have the opportunity to experience the highly-anticipated Tyla-Coke Studio collaboration through an exclusive fan experience, which will include autographed merchandise tables, product sampling, and prize giveaways. Fans who cannot attend the concert can watch Tyla’s debut performance of the single via a global livestream.
“As our final Coke Studio drop of the year, there’s no better way to celebrate an incredible year of music than in Johannesburg with Tyla for her debut performance of the new track,” says Josh Burke, global head of music and culture marketing at The Coca-Cola Company.
‘Tears‘ is a heartfelt celebration of the power of emotions and the profound connections they foster between the closest people in our lives.
Amid life’s challenges, Tyla reminds us, through her sincere ballad, that sharing our feelings and supporting one another can unite us in remarkable ways.
Starting today, fans worldwide can stream Tyla’s Coke Studio session music video on YouTube here (https://apo-opa.co/3Om3J9O), and can download the new track on all major music platforms.
The Coke Studio 2024 roster of artists – featuring sensational K-pop female group NewJeans, alongside global superstar and Billboard’s Woman of the Year Karol G and South Korean DJ/producer Peggy Gou – was curated, produced, and managed in partnership with Universal Music Group for Brands.
Spotify AUX has been tapped to connect the brand with artists and their fandoms through a variety of initiatives, including IRL experiences and bringing the Tyla partnership to life around the world.
*Original article reference: The Bulrushes
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