Cognac brand Hennessy returns as the title partner for South Africa’s annual Back to the City hip hop festival. This enduring partnership showcases Hennessy’s commitment to shaping the landscape of urban music and culture in South Africa.
Set for Saturday, October 12 (2024) at Mary Fitzgerald Square in Newtown, Johannesburg, this year’s festival promises unforgettable live performances from the likes of American rapper Benny The Butcher, Kikky Badass from Zimbabwe and Mzansi’s own Nadia Nakai, Nasty C, Blxckie, Stogie T, Big Zulu, Ginger Trill. Priddy Ugly and Kane Keid.
Featuring over 100 artists, 60 stalls and many cool activities to enjoy, Hennessy’s involvement in the festival is integral to its identity, bringing together music, art, and culture in a way that resonates deeply with the community.
Anele Tshabalala, marketing manager at Hennessy South Africa says the company thrives on breaking boundaries and embracing creativity. “Our partnership with Back to the City is a testament to our belief in the transformative power of urban culture, and we are excited to continue supporting and celebrating the artists who drive it forward,” she added.
Festival-goers are in for a treat at the Hennessy Public Viewing Area , a space where they can savour expertly mixed cocktails while enjoying prime views of the live concert. There will be a merchandise store featuring an exclusive Mitchell & Ness collection for those looking to pick up some limited-edition gear, as well as an interactive Basketball Cube with 360° cameras offering the ideal backdrop to capture unforgettable Back to the City moments.
The brand is thrilled to announce that local rapper and songwriter Maglera Doe Boy, a friend of the brand and a standout performer from the recent Hennessy Africa Cypher, will be taking the stage at this year’s festival.
