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Nasty C on Spotify Time Square billboard ahead of his hyped 3rd studio album

Nasty C's much-awaited 'Man With Some Power’ album is due for release on Friday (August 28) ahead of his Spotify's Time Square Billboard feature in New York this weekend. Not only is Nasty's 3rd studio album set to solidify the famed South African rapper's presence on the global stage, but is expected to break new sales records.

Tipped as the rapper biggest international collaborative effort yet, it feature appearances by a roaster of America’s most prominent artists such as T.I and No I.D,  who produced Jay-Z’s album ‘4:44‘.

To support the launch of the groundbreaking album, which comes just months following his signing with pioneering New York hip hop label, Def Jam, billboard in Time Square will feature Nasty C for 24 hours.

Nasty C was recently interviewed by Spotify’s For the Record, where he credited Spotify for helping introduce his songs to new listeners around the world.

“It’s life-changing. It’s just made it so much easier to connect with people outside our borders,” Nasty said. “It’s almost as if it shops your music around for you.”

It is this global exposure that led to his tracks ‘They Don’t‘, ‘Eazy‘ and ‘SMA‘ becoming his top streamed tracks by listeners across the world on Spotify.

A Zulu Man with Some Power’ is the third studio album from the rapper and follows the successful ‘String and Bling‘  album that won a South African Music Award for the Best Hip Hop Album.

Nasty C’s accolades have gone beyond his albums achieving platinum success and have crossed over to garner him ultimate streaming success.

In 2019 he earned the title of Spotify’s most streamed Hip Hop artist in South Africa and was also listed in the top three of the most streamed local artists in the country. 

Nasty C is one of South Africa’s best exports and continues to top Spotify streaming lists across the globe.

The artist features prominently on Spotify playlists like ‘Most Necessary‘ and ‘New Friday‘, which attract a largely global audience. In South Africa, Nasty C is streamed the most in ‘the city of gold’ Johannesburg, followed by Cape Town and Pretoria.

His home city Durban takes the fourth spot on the list of top five cities streaming Nasty C the most. Nasty C’s appeal spans across borders and outside of South Africa, the most popular countries where he is streamed the most include the United States, Canada, United Kingdom and Australia.

As we count down to the release of ‘A Zulu Man with Some Power’, Spotify is sharing below, ‘Nasty C By The Numbers’, an infographic highlighting Nasty C’s global success on Spotify.

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*For brand focused South African news and headsup on new album releases, make sure to visit NOWinSA Music page daily!

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