A new era of intimacy: Love Expo 2025 sheds a name to amplify a movement
JOHANNESBURG, SOUTH AFRICA – The show that once dared to talk openly about pleasure, intimacy, and all things taboo is back — but this time, it’s wearing a bold new identity. Formerly known as Sexpo, the event has been reimagined as Love Expo 2025, set to take over SunBet Arena, Times Square, Pretoria, from November 28—30, 2025.
The transformation comes after years of battling digital censorship — from banned adverts to social media shadow bans — that limited the event’s global reach. Organisers say the new name represents far more than a rebrand; it’s a declaration of freedom.
“We weren’t being silenced because of what we did but because of what people thought we did,” says spokesperson Sarah Dean. “Love is bigger and more inclusive than sex alone. It connects every one of us.”
This evolution mirrors a wider global trend of adult lifestyle events embracing openness while confronting online restrictions. As seen with the rebranding of international editions, including Australia’s LoveX, the goal is to expand accessibility and reframe the conversation around sexuality, intimacy, and self-expression.
For South African audiences, this marks a natural next chapter in a long journey — one that began years ago with daring showcases like The Love & Sex Expo, which helped normalise conversations once deemed off-limits.
Love without limits
At its core, Love Expo 2025 is a celebration of confidence, curiosity, and connection. The event combines luxury shopping, immersive fantasy lounges, and world-class entertainment into one spectacular weekend designed for adults to explore without shame and celebrate without fear.
Visitors can expect:
- Sizzling Stage Shows: World-class pole artistry, daring aerial acrobatics, and electrifying performances.
- Fantasy Lounges: Immersive themed spaces crafted for every imagination and desire.
- Theatre of Erotica & Sensual Workshops: Expert-led sessions that inspire connection, confidence, and curiosity.
- Vegas Strip: A playful, flirty casino experience featuring games like strip poker and flirtatious roulette.
- So You Think You Can Strip: A crowd-favourite show celebrating creativity, self-expression, and one-night-only fun.
- Sexy Shopping: Explore thousands of curated products from over 100 premium exhibitors.
“It’s not about pushing boundaries — it’s about removing unnecessary ones,” Dean adds. “Love Expo reflects how visitors have evolved. Today, they come as couples, with friends, or even solo — knowing it’s a space that welcomes everyone.”
The details
📅 Dates: Friday, 28 – Sunday, November 28, 2025
📍 Venue: SunBet Arena, Times Square, Menlyn Maine, Pretoria
🕓 Times: Fri & Sat: 11:00–23:00 | Sun: 11:00–18:00
🎟️ Tickets: Presale from R250 at www.LoveExpo.co.za
🚫 Age Restriction: Strictly 18+
More Than an Event — It’s a Movement
Love Expo 2025 isn’t just about adult entertainment; it’s about empowerment, body positivity, and freedom of expression. Organisers say this year’s edition will feature experiences that celebrate LGBTQ+ pride, consent education, and wellness-driven intimacy — creating a safe and inspired space for everyone.
For a generation raised on openness and authenticity, it’s a sign of the times. As South Africa continues embracing bolder conversations about love and identity, events like this are reshaping cultural norms — just as other global pop culture moments have done, from Sex and the City’s feminist storytelling to girls’ night out-style experiences that celebrate self-expression.
Whether you’re curious, coupled, kinky, or simply seeking connection, your permission slip to explore — without fear or judgment — has arrived.
