JOHANNESBURG — Governments on four continents are introducing streaming levies or local content obligations for Netflix, Amazon, Disney+ and other global platforms.
Some have passed laws. Others have faced legal challenges from streamers. South Africa is still considering its options.
The global streaming platform Netflix has been explicit. Pushing back against a UK recommendation for a 5% levy on foreign streaming companies, it argued: “In an increasingly competitive global market, it’s key to create a business environment that incentivises rather than penalises investment, risk taking and success.”
Levies, it added, “diminish competitiveness and penalise audiences who ultimately bear the increased costs.”
That argument did not stop Belgium.
Netflix remains the largest global streaming platform, with around 325 million subscribers across more than 190 countries.
It operates in most major markets, with exceptions including China, North Korea, Syria and Russia, where service was suspended in 2022.
It leads a concentrated global market. Amazon Prime Video follows with about 200 million subscribers, while Disney+ has roughly 131 million. Despite competition, Netflix maintains a clear lead in most regions, including Europe and Africa.
This debate has accelerated as governments expand streaming levy models to regulate how global platforms contribute to local media ecosystems.
The scale of these platforms is central to the streaming levy debate, as governments argue that global services generate significant local revenue while contributing unevenly to domestic content industries.
Netflix loses in Belgium — then keeps fighting
In March 2026, a Belgian constitutional court rejected most of Netflix’s challenge against a scheme requiring streaming platforms to invest a portion of their revenue in local content.
In an official statement following the ruling, a Netflix spokesperson said: “We acknowledge the Belgian Constitutional Court’s decision regarding our challenge and the referral to the European Court of Justice. We agree that the ECJ is best suited to look into this matter further.”
The case now goes to the European Court of Justice on technical details, but the principle that EU member states can require Netflix to contribute to local production remains intact.
Which countries charge Netflix and other streamers?
A growing number of countries, including France and Germany, have introduced streaming levies or content investment obligations for global platforms.
Across Europe, 17 EU countries have implemented financial obligations for streaming platforms, according to a report by Film Take.
These measures range from fixed percentage levies to direct spending quotas on local productions.
Global streaming levy tracker — Last updated: June 2026
📊 GLOBAL STREAMING LEVY TRACKER
| Country | Obligation | Type | Status | Target |
|---|---|---|---|---|
| France | 5% of local revenue | Investment mandate | Active | Netflix, Amazon, Disney+ and all SVODs |
| Spain | 5% of local revenue | Investment mandate | Active | All streaming platforms |
| Denmark | 2–5% of local turnover | Cultural levy | Active (Jan 2025) | All streaming platforms |
| Norway | 4% of annual revenue | Investment mandate | Active (Feb 2025) | All streaming platforms |
| Belgium | Undisclosed % | Investment obligation | Active — survived Netflix legal challenge (Mar 2026) | All SVODs |
| Germany | 8% of local revenue | Investment obligation | Draft law approved by cabinet (May 2026); parliamentary approval pending, expected to take effect in early 2027 | Netflix, Amazon, Disney+ and broadcasters |
| Australia | Unspecified % quota | Content spending quota | Passed into law (Nov 2025) | All SVODs |
| Iceland | 5% of local revenue | Contribution model | Stalled — bill withdrawn for amendments (Feb 2026) | All streaming platforms |
| South Africa | TBD | Streaming levy under consideration | Pre-legislative — SABC Bill expected before Parliament in 2026/27 | Local and international streaming services |
Global streaming levies and content obligations are expanding across Europe, Australia and emerging markets.
South Africa is currently assessing a similar model to support public broadcasting and local content production.
Why streaming platforms say levies raise costs
Netflix argues that levies increase costs that are ultimately passed on to subscribers. “Levies diminish competitiveness and penalise audiences who ultimately bear the increased costs.”
Netflix raised subscription prices in March 2026. Its Europe, Middle East and Africa revenues reached nearly $4 billion in the first quarter of 2026.
Netflix has also faced broader scrutiny over pricing and value perception in different markets.
Leslie Adams, sales director at Reach Africa, said: “If this levy goes ahead, chances are high that South Africans will cover the cost through higher subscription fees. And with the economy under pressure, that’s not great news.”
He added that Amazon has already reduced its spending on African content.
South Africa’s proposed streaming levy and SABC funding plans
South Africa’s TV licence model is under growing pressure, with avoidance rising from 69% in 2019 to 85% in 2025. The SABC also owes Sentech about R1.2 billion.
Communications Minister Solly Malatsi confirmed that a media subscription levy remains under consideration. He described it as “a charge on local and international streaming services, exempting TV licence holders. This modernises funding and improves compliance through automatic collection.”
Malatsi acknowledged that such a model could increase subscription costs. The debate comes as households continue to weigh the affordability of pay-TV and streaming services following the 2025 DStv price increases.
The department appointed BMI TechKnowledge to develop a funding framework, with the revised SABC Bill expected to reach Parliament during the 2026/27 financial year.
Malatsi said: “This is a major milestone in our efforts to secure the public broadcaster’s future.”
Spokesperson Kwena Moloto urged caution: “These are all things the department is investigating. There obviously needs to be feasibility studies and there is no concrete proposal on the table yet.”
The mobile question in South Africa’s streaming levy debate
According to the 2025 ICASA report, 72.6% of South Africans access the internet through mobile devices.
Furthermore, in South Africa mobile data packages are cheaper and more accessible than fixed-line connections.
A flat fee across platforms such as Netflix, Showmax and SABC Plus could therefore have uneven effects across income groups.
What a workable streaming levy could look like
Industry stakeholders argue that any levy must support local production rather than become general revenue.
That debate is reinforced by Netflix’s expanding role in African content, including its first African stand-up comedy original featuring Loyiso Gola.
Adams said: “Funds should be reinvested in local films and TV shows, not absorbed into government budgets. The levy must also be reasonable. If too high, streaming platforms will pass the cost onto consumers or cut local investments.”
He added that private broadcasters like MultiChoice could contribute, rather than placing the entire burden on global streaming platforms.
European Producers Club president Gudny Hummelvoll said regulation would allow countries to protect local production ecosystems. Alexandra Lebret added that regulating IP ownership is a global issue, not only a European one.
South Africa’s debate reflects a wider international shift as governments look to ensure global streaming platforms contribute to domestic content industries.
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