APPLE PRICING has caused all the rage for as long as one can remember and this year is no different. A preserve of those who can afford the finer things in life, for an average working class Apple products have always been considered expensive with the highest so far sitting at . At R14.999 starting price for a standard iPhone 11, this is the first time Apple launches a new phone and sell it lesser price than the previous year at R21.999 ( launch price), and it looks like Apple is finally ditching its expensive pricing strategy.
However, for an average South African it maybe too early to celebrate, given that it will take them just over 17 workdays to be able to save up for the new iPhone 11, and even more if they are considering premier ranges, iPhone11 Pro and Pro Max. This figure is 3.5 times longer than leaders of the ranking, the Swiss, but way shorter than Mexicans who placed last at over 54 days.
A look at the latest analysis by Picodi.com which juxtaposes the price of iPhone 11 (64GB) and average salaries in several dozen countries around the world tell an interesting story.
The average South African must work for 17.6 days to afford the iPhone 11
After the September 10 unveiling of Apple’s new devices, the analytical team of Picodi.com decided to compare an average salary in selected countries with the price of an iPhone 11 Pro (the 64GB model) in order to count the number of workdays required to buy it.
The official price of the iPhone 11 Pro (64GB) in South Africa is going to be R14,999. Assuming that, according to Statistics South Africa, the average gross salary in this country is R20855 (R17910.64 net), a statistical South African would have to work for 17.6 days to afford this year’s iPhone (not counting living expenses). That is 9.3 days less than the previous year.
The official price of the iPhone 11 Pro (64GB) in South Africa is going to be R14,999. Assuming that, according to Statistics South Africa, the average gross salary in this country is R20855 (R17910.64 net), a statistical South African would have to work for 17.6 days to afford this year’s iPhone (not counting living expenses). That is 9.3 days less than the previous year.
In the lead of the rank are Switzerland, the USA and Luxembourg, where the ratio of the iPhone’s price to the average salary is the most attractive. A statistical Swiss should be able to save up for iPhone 11 in 4.8 days, an American – in 5.8 days, and a Luxembourger – in 6.7 days.
The reverse record belongs to Colombia: a statistical resident of this country would have to lay aside 89.7 days worth of wages to buy the iPhone. In countries like Thailand or India, the new gadget has got the value of 67.8 and 66.7 workdays, respectively.
Methodology and data source
The iPhone Index 2019 has been calculated on the basis of iPhone 11 Pro prices announced publicly on local Apple or authorised seller websites. The average salaries come from the countries’ official ministry or statistical office pages. We divided the monthly wages by 21 – the average number of workdays in a month.
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