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Apple’s new iPhone 11 Pro and 11 Pro Max. All the important features and announcements

As you may know, Apple unveiled the latest upgrades to the iPhone, notably the higher-end iPhone 11 Pro and Pro Max, alongside their cheaper version, iPhone 11

In case you missed it, the iPhone 11 Pro models are in fact a direct XS range substitute, while the 11 takes over from its cheaper predecessor, the iPhone XR. Speaking of some of the major changes accompanying the latest edition, Apple and critics alike appear to be touting the new ultra-wide lens, but there’re several other exciting announcements and changes worth knowing – as stated below:


While Apple appears to be really excited about the camera’s ultra-wide lens, it’s a bit of yawn given that Samsung already has this on the Galaxy S10 and Note 10, so does the Huawei P30 Pro. With the 12MP and the ultra wide lens, iPhone 11’s dual camera systems don’t only support 4K videos but can capture four times more scene, specially when taking landscape or architecture photos.

However, the additional 12MP telephoto lens on the rear of both the iPhon 11 Pro and Pro Max (with f/2.0 aperture and 52mm focal length) comes with a feature called, Deep Fusion, which brings to life the AI-powered photography to the models. Another major improvement to the Pro and Pro Max has to be the night photography mode for those who want to take detailed pictures in dark environments.

Pictured with a friend,  fashion model Karlie Kloss poses for a picture with the new iPhone 11 in hand
Pictured with a friend, American fashion model Karlie Kloss posted a picture on Twitter with the new iPhone 11 in hand

Design & Display

iPhone 11’s glass is touted as the toughest ever in a smartphone, with IP68 rating for water resistance up to 2 meters for up to 30 minutes, and accidental spill protection. The 6.1-inch iPhone 11’s Liquid Retina display features wide color support and True Tone for a more natural viewing experience, which makes it a great phone for online betting in South Africa.

While the iPhone 11 Pro Max has similar specs, it has a massive 6.5in screen to offset the increase in battery size, the iPhone 11 Pro comes with a 5.8in display. They both come with a new Super Retina XDR display for brighter display, while the custom-designed OLED provides an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. Available in 64GB, 256GB and 512GB models, they have a textured matte glass finish and polished stainless steel band on any of the four colors.


Thanks to the all new A13 Bionic chip, the series sets a new bar for smartphone performance and power efficiency, with Apple claiming the iPhone 11 Pro and Pro Max battery lasts 4 and 5 hours longer respectively than their predecessors. The A13 Bionic brings machine learning to life, allowing the central processing unit (CPU), which is said to be 29 percent faster than A12, to deliver more than 1 trillion data processing operations per second.

New colors

The iPhone 11 will come with two more colors: pale green and purple. This is in addition to previous 4 colorways; white, black, yellow and red, which the iPhone 11 Pro and Pro Max comes in.

The new iPhone 11 handsets displayed at the Apple Event
iPhone 11 comes with two more colors: pale green and purple
Image: Apple Event (Twitter)

Pricing & availability

Available in 64GB, 128GB and 256GB storage capacities, pricing for the entry level Phone 11 starts from $699, while the Pro, and Pro Max start from $999, and $1,099 respectively. Preorders for all the three begin this Friday, September 13, with the actual availability confirmed for September 20. iStore, the official stockist of Apple products in South Africa, yesterday announced that it will offer a variety of unique offers on the 3 new models at its stores countrywide.

Discounts are available to Vodacom, MTN and Telkom customers upgrading to any of the new iPhones, along with a free extended warranty and screen replacement valued at R1999 on all purchases.

Other important new product announcements

Apple Watch Series 5

The starting price for the new Apple Watches (Series 5) is $399 for the GPS only model and $499 for the GPS and Cellular model. Available from September 20, Series 5 comes with the “Always on” display, a plus for those who hated how the watch always went dark when not in use. Apple fans can look forward to ugraded Nike variants, alongside the new high-end Hermes models.

The titanium Apple Watch Series 5

Interestingly, the 5 Series comes with a new menstrual cycle tracking feature, yes you heard right, periods. Built into the Health app on the phone, this will ensure that the ladies are on top of their game, as long as they know that it may be useless if their cycle’s irregular. Furthermore, couples can get predictions about their fertile times.

Apple TV+

Although it comes with a full one-year free subscription to new Apple product buyers, as of November 1 Apple TV will be available at a monthly cost of $4.99. Nine titles have since been confirmed, including Oprah Winfrey’s new series, Sesame Street spinoff’s Helpster and The Queen Elephant movie. And if CEO Tim Cook’s statement that the streamed trailers for TV shows have since been viewed over 100 million times is anything to go by, Apple TV+ is no doubt on to something.

Apple new trailer for See, a post-apocalyptic thriller starring Jason Momoa was released on Tuesday

Apple Arcade

Launching on September 19, the Arcade is Apple’s gaming subscription service, promising over 100 games for as little as $4.99 a month. Curious? Why not try a month free trial and judge for yourself.

*For the latest brand focused South African news and all the important announcements, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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