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Fascinating facts about Armani game-changing makeup foundation

It's been just over 3 months since the world-renowned fashion luxury fashion house opened its first South African Armani Beauty physical store in Sandton, Johannesburg. Below is a snapshot of fascinating facts why 24 years later, thebrand's groundbreaking Luminous Silk Foundation remains a hit among makeup fantastics.

For over 20 years, Armani beauty has been delivering game-changing makeup formula derived from the most pioneering science, alongside fragrances created with the rarest ingredients.

Now 24 years later – after first launching in US and several European markets in 2000 – South Africa became first African country to have an Armani Beauty physical store in February 2024, and to no surprise, the Luminous Silk Foundation became an instant top seller.

A foundation of choice for runaway shows and editorial beauty campaigns, it’s a must for those looking for fresh glazed, minimalist makeup look with luminous aesthetic.

Armani Beauty products are also available at Edgars’s Sandton store and as well as online.

Blended with a unique fine-milling process, allowing the formula to evenly weave together high-purity pigment, the foundation’s shade range spans 40 nuanced colors.

The inspiration behind the collection’s palette is nature, and likewise the result is a flawless radiant skin-like finish – without the heavy makeup coverage seen with some luxury makeup brands.

Effortless to apply as part of an everyday routine, the Luminous Silk Foundation is available in 30ml bottles.

The first Armani Beauty counter was launched in Africa in February
2024 in Johannesburg, South Africa.

Armani Luminous Silk Foundation: Fascinating facts

  • In 2020 Armani scientists changed the landscape for makeup foundation by creating the world’s first micro-fill technology, which creates transparent formulas with a feeling of weightlessness and softness.
  • Armani Beauty foundations are inspired by fabric from Giorgio Armani’s collections. Luminous Silk – silk, Maestro – velvet, Face Fabric – chiffon.
  • The product was created to the embody Giorgio Armani’s philosophy of enhancing natural beauty – and not hide it. “I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality, but to reveal it,” the world’s richest fashion designer said.
  • The Luminous Silk foundation sells every 30 seconds in the world – two are sold every minute
  • The first product – Luminous Silk Perfect Glow Flawless Foundation – was created for backstage use at the Armani shows.
Editor's Desk
Editor's Desk
Curated by editor-in-chief, Tankiso Komane, this special collection of articles from the Editor's Desk unpacks topics of the day, including commentary, in-depth analysis and partner content.
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