The slowly-rising African fashion brand ‘Franc Elis’ will take centre stage at the Milan Fashion Week 2021 alongside globally renowned fashion houses such as Giorgio Armani, Prada, Fendi and Diesel.
Owned by Cameroon-born designer Fabrice Moyo, Franc Elis designs and manufactures clothes in Gauteng from the Johannesburg Central District.
The fashion label decided a few years ago to embed in their products labelling an attachment of Joburg as part of their label. This is in line with major labels found in creative and lifestyle destinations like Armani Milan, Hermes Paris, Tom Hilton London and now – Franc Elis Joburg.
As Gauteng Tourism acting CEO Barba Gaoganediwe explained, the showcase represents a part of the collective effort by Destination Gauteng to leverage the brand status and global standing of Johannesburg in the world.
Scheduled for Sunday (June 20), it will enable destination Gauteng to generate digital content that will continue the story through core created content “that tells and not only sell,” Gaoganediwe said, adding that “it’s also a market access opportunity for the majority of Gauteng based designers in the global fashion circuit.”
For Moyo, this is an opportunity to show that South African designers and products can compete on a global market, and subsequently increase Johannesburg’s ranking status for both leisure and shopping.
The Franc Elis’s showcase content was shot at Sandton City, an iconic Johannesburg landmark for shopping and lifestyle.
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