While many makeup junkies across the globe are still reeling from the discontinuation of the iconic Urban Decay’s Palette eyeshadows, South Africans appear not to be so much troubled by the news as yet despite the line proving popular in the past years with various stockists including South African fashion and beauty chain Foschini going as far as insinuating that this could have as well been the brand’s marketing ploy to “sell off extra inventory” as one Facebook users put. “If you thought the Naked palettes were hot before, brace yourself because the newest iteration is next level,” read a promotional from foschiniforbeauty.co.za that equally comes across as a well-timed attempt to propel the recently launched ‘Born To Run’ makeup collection to new heights
Joining multitudes of “mourners” worldwide is none other than American reality TV Nicole Richie, who appears to be inconsolable as she recently tweeted: “Today, we mourn our beloved original @UrbanDecay Naked Palette which will be laid to rest after 8 years. I for one am feeling much like the palette… Dark, a little horny, & unapologetically dramatic. Until we meet again 🖤🥀.”
The news, announced early this month (August) on various platforms, including their Instagram page, which boasts a whopping 10 million followers comes just two years after the introduction of Urban Decay in SA beauty shelves in 2016 in four major cities, the Sandton City in Johannesburg, V & A Waterfront in Cape Town, Pretoria’s Menlyn Shopping Centre and the Umhlanga Rocks in Durban.
A go-to brand for creating sultry nighttime looks, only a handful of “colour junkies” such as Elaine Tucker @snark_ink are smiling all the way to the dressing rooms after managing to score herself the “last” Urban Decay Naked Pallet at St. John’s Sephora for half a price, “I was going to buy it at #ShoppersDrugMart but they still had it at full price,” she shared on Twitter.