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The TV that pushes boundaries for art

The growing influence of technology on art has recently taken centre stage, thanks to ground-breaking innovations such as The Frame TV

Think of some of the mesmerizing works by the legendary Japanese artist, Takashi Murakami, who’s never shy to take full advantage of technology whenever his creative juices kick in. As seen with his much talked about tech-themed art installation,  In The Land of The Dead, Stepping on the Tail of a Rainbow.

One such a noteworthy invention, which continues to show the inseparable link between the art and smart technology, is none other than the industry’s first, The Frame TV, by the tech giant, Samsung.

Ushering consumers further into unchartered territory, the company has enlisted the services of some of the world’s leading creatives, led by Swiss designer Yves Béhar to create what has become known as “the most beautiful TV ever”.  

 The Frame’s 4K UHD resolution boasts astounding clarity and radiance 

Rather than designing a product that only comes to life when watching television, the company began to think about a “display that offers new inspiration in our lives,” Béhar had earlier said of his involvement in the project.

“What if the TV display in my home delivered a different experience? What if the TV disappeared in the décor when it’s not in use,” pondered the designer, who previously worked with Samsung in 2015 to design a sculptural television. 

That’s just some of the unique features – in addition the art – that comes with this groundbreaking piece of art, which can be easily mounted on the wall and framed with different materials so that it blends with the decor of your room. 

Turning your home into a perfect art museum 

Back to the art, the TV comes pre-loaded with artworks from some of the best artists, including world renowned San Francisco-based art curator Elise Van Middelm, Luisa Lambri, painter and graffiti artist Barry McGee and Todd Eberle (New York). The artworks can be scanned and converted into a digital format, which will then be shown with different coloured mounting options according to viewer’s needs.  

When switched off, The Frame TV transforms into a gallery-like art display

Designed to beautifully enhance your living space – specially those with smaller homes and apartments – you can even choose to have your own photos or selfies and memories for everyone to see. Simply upload your photos via a mobile device or USB drive and you are good to go. “The Frame stands out as much as you want it to. Because it reflects your sense of style, it becomes an extension of who you are. As a human centred brand we’re pleased to offer our customers that ideal balance of personalisation and cutting edge innovation,” says Reginald Nxumalo, director of consumer electronics at Samsung South Africa.


Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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