Bombay Sapphire’s unique combination of botanicals and vapour distillation process is renowned for delivering a distinctively balanced taste profile – providing the perfect canvas for experimentation and that distinctive first splash of creativity in your glass.
This proved to be the case during the recent Sip ‘N Learn Experience, which saw guests immersed in a one of its kind art class experience led by Cindy Mullah from Art Jamming, while expert mixologist Hamilton Matshwele of Thirst Bar Services demonstrated the art of cocktail making as he concocted the delicious Sapphire Spritz.
“While many cocktails these days are a complicated process featuring tinctures and infusions, the beauty of the Sapphire Spritz is it is super-simple to make yourself. The secret is the smooth, tantalizing taste that premium gin Bombay Sapphire provides. This is the perfect creative canvas for just a few select ingredients led by the crisp delicate flavour of St Germain Elderflower Liqueur and the aromatic fennel infused syrup to surprise and excite your palate in a light and refreshing way,” said Matshwele.
Bombay Sapphire’s customer marketing manager Lerato Lenake explained that the afternoon was designed to ignite creativity.
“There is a spirit of creativity which stirs within every single bottle of Bombay Sapphire – and just like there is creative potential in every drop, we know that there is creative potential in everyone. The Sip ‘n Learn experience is a platform to inspire us to identify the potential that Bombay Sapphire provides in creating cocktails which allows us to discover the possibilities within – and in turn, awaken the creative potential which is lives within us all,” said Lenake.
Indicative of Bombay Sapphire’s long-standing reputation for championing creativity in all forms, the event saw guest play around with different markers, pens and paints to awaken their inner muse, with each one conveying a different final product (painting / sketch) – with some quite detailed and meticulous, while others were simply bizarre.
Bombay Sapphire’s rich history of artistic partnerships
Globally, the premium gin has fashioned partnerships with trailblazing artist Tracey Emin, the great British furniture designer Tom Dixon and celebrated architect Thomas Heatherwick who created the daring “the Vessel” which is recognised for opening up a previously ignored part of New York and Cape Town design marvel Zeitz MOCAA.
In South Africa, Bombay Sapphire has an equally extensive history of partnering with creatives including mixed media artist African Ginger, illustrator Russel Abrahams and one of the country’s brightest fashion lights, Laduma Ngxokolo who has gained international fame for illuminating the distinctive symbols and iconography of his Xhosa roots.
A lively panel discussion, featuring award winning musical artist Zakes Bantwini, culinary king Chef Funi, portraiture photographer John Baloyi, makeup queen Cantara Farouk, and edgy content creators Tamara Moeng and Francesco Mbele provided the impetus for guests to embark on stimulating their creativity
*For exclusive launch events across South Africa, make sure to regularly visit the NOWinSA Entertainment page!
