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30 oranges squeezed into one bottle to solve some of your biggest skin problems

Cheers to Avon's brand new antioxidant-rich Vitamin C serum, Anew serum. With an equivalent of 30 oranges squeezed together into one bottle, the serum is causing such a stampede online that one bottle reportedly sells every minute.

Whether you are looking for protection against the damaging free radicals, the inevitable fine lines that comes with aging or a more radiant, even complexion, here are some of the skin problems the new “ANEW Essential Vitamin C” promises to solve:

  • 10% pure Vitamin C – that’s more Vitamin C than similar products in the market

Reportedly containing more vitamin C than any similar products in the market, the serum is believed to carry the equivalent amount of Vitamin C found in 30 oranges, delivering 10% powerful, stabilised and pure Vitamin C straight onto the skin.

It’s no wonder this new anti-ageing hero is causing so much stampede online that one bottle reportedly sells every minute.

As you may know, Vitamin C is an essential nutrient of glowing skin which unfortunately isn’t produced by our own body. And here you are…read on if this sounds like a solution you’ve been looking for to some of your biggest skins concerns!

  • Protection against free radicals, fine lines and dull skin

Avon customers who use this new powerhouse anti-oxidant will reap multiple benefits, namely protection against damaging free radicals, significant reduction of fine lines, a more even complexion and improved skin radiance and texture.

99% of women agreed that the serum boosted the radiance of their skincare regimen 
  • Suitable for consumers of all ages

From those starting to think about skincare to the ones who have tried it all but are still on the quest for the serum that will give them that dreamy glowing complexion. The brand new “Anew Essential Vitamin C” could be an answer you are looking for!

  • Value for money

Retailing for R299 per 30ml bottle, this benchmark product forms part of the Avon’s journey to providing “HER” not only with the products that meet her needs, but are relevant and offer value for money. 

“The introduction of ANEW Essential Vitamin C serum builds on the pioneering breakthrough that Avon has achieved in skincare, as the first company to stabilize Vitamin C in 1996.

“By leveraging our expertise as the first-ever mass brand to stabilise Vitamin C, we have developed a potent, pure and stable formula that stays active from the first to the last drop, delivering a more Vitamin C than other similar products in the market.”

*For the latest brand focused South African news and new product launches, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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