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From lipsticks to alcohol hand gels, it’s business unusual for cosmetic brand Avon Justine

As the global demand for health and safety products continues to soar, Avon Justine has taken a trade-off decision to convert its perfume and cosmetic production sites in South Africa to manufacture hydroalcoholic hand gels to aid in the battle against COVID-19.

Following in the footsteps of several makeup brands such as Estée Lauder and L’Oréal, both which had to repurpose their production lines early last month and add alcohol-based hand sanitisers to their product portfolio, on Friday Avon announced it has begun selling hydroalcoholic hand gels to help plug the growing demand gap during this devastating period.  

“We have leveraged our extensive research and development experience spanning nearly 130 years to develop quality sanitisers that offer value for money and to provide our customers with the protection they require against this pandemic,” Avon’s MD Mafahle Mareletse said.

The  introduction of sanitisers, he added, weren’t only prompted by growing customer requests to develop quality and affordable sanitisers. 

As a catalyst for job creation, the move will help the company’s beauty representatives and consultants “improve their earning opportunity by offering our customers quality products that resonate with their needs”.

Both Avon and Justine hand sanitisers contain 70% alcohol

Both Avon and Justine hand sanitisers contain 70% alcohol, which is in line with WHO specifications.

The disinfectants are available in both 60ml and 150ml bottles, allowing for convenience and portability. The 60ml bottle retails for R35 while the 150ml bottles sells for R59.

*For the latest brand focused South African product news, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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