Loeries 2021 day one winners revealed

Day one of the 2021 Loeries Creative Week commenced in the City of Cape Town on Wednesday (October 20), with Nedbank marketing executive, Khensani Nobanda, taking the top honour as the winner of the Marketing Leadership & Innovation award. Read through to find who the winners of Loeries 2021 - Out of Home category - are.

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Hundreds of creative minds from across Africa and the Middle East converged on Wednesday in three cities (Cape Town, Durban and Johannesburg) to enjoy two main programmers in the day, namely the Loeries Creative Hour Live masterclasses and the Loeries Cinematic Experience. The events on day one kick-off three days of recognising and rewarding the creative excellence found within the region.

The Loeries Creative Hour Live masterclass featured denstu Africa CEO, Dawn Rowlands and Isobar Kenya Executive Creative Director, Maxwell Ngari with a focus on innovation in the media environment. 

Attendees then headed to the Loeries Cinematic Experience at Cavendish in Cape Town, Sandton in Johannesburg and Gateway in Durban to see the winners on the big screen.

The cinema awards experience included a digitally mastered show for the theatre environment, DJs, brand activations and an opportunity to meet other members of the industry face-to-face for the first time in months.

Winners from several categories including Digital Communication & Out of Home, Marketing Leadership & Innovation Award and Young Creatives winners were announced on the day. 

This year the Marketing Leadership & Innovation award went to Khensani Nobanda, Nedbank Group executive in the group marketing and corporate affairs.

This year the Marketing Leadership & Innovation award went to Nedbank Group’s Khensani Nobanda.

Introduced in 2007, the award recognises individual excellence in brand communication over an extended period who demonstrated individual and brand success, both in the market and at the Loeries over the past few years.

Previous winners have included Chicken Licken’s managing director and chief marketer, Chantal Sombonos-Van Tonder (2020), Andrea Quaye, former Vice President of Marketing at Anheuser-Busch InBev (2019) and Doug Place, chief marketing officer at Nandos (2018).

Below is a full list of all the day one winners, for the Out of Home category:

 

Out of Home
CategoryPrizeAgencyBrandProductTitleCountry
AmbientSilverMullenLowe MENA FZ LLC & UAE Government Media OfficeUAE Government Media OfficeEmirates Mars MissionDouble MoonUnited Arab Emirates
AmbientBronzeKing James GroupStella ArtoisStella Artois Premium BeerWet PaintSouth Africa
AmbientBronzeDUKE Advertising (Pty) LtdLittle Green Beverage CompanyJive CooldrinkDala your ColourSouth Africa
Direct MailBronzeDigitas LiquoriceUnileverHellmann’s MayonnaiseDinner in the DarkSouth Africa
Outdoor MediaBronzeFP7 McCann MENATKnorr EgyptCSR PlatformRooftop FarmsUnited Arab Emirates
Outdoor MediaGoldHavas Middle Eastadidasswimwearadidas Liquid BillboardUnited Arab Emirates
Outdoor MediaCampaign SilverServiceplan Middle EastMINIMINIAdaptive LED HeadlightsUnited Arab Emirates
OOH Crafts – WritingCraft CertificateDUKE Advertising (Pty) LtdRiscura Holdings South Africa (Pty) LtdRiscuraUPSHOTSouth Africa
OOH Crafts – Art DirectionCraft CertificateHavas Middle Eastadidasswimwearadidas Liquid BillboardUnited Arab Emirates
OOH Crafts – Use of TechnologyCraft GoldMullenLowe MENA FZ LLC & UAE Government Media OfficeUAE Government Media OfficeEmirates Mars MissionDouble MoonUnited Arab Emirates
OOH Crafts – Art DirectionCampaign Craft GoldServiceplan Middle EastMINIMINIAdaptive LED HeadlightsUnited Arab Emirates
Print
Print AdvertisingSilverKing James GroupBlackboardEducationJust for awardsSouth Africa
Indoor PostersGoldJoe Public UnitedConverseUnity LacesZambiaSouth Africa
Print AdvertisingCampaign SilverThe Odd NumberSalvation ArmyCharityJeansSouth Africa
Print AdvertisingCampaign SilverVMLY&R South AfricaThesis ApparellClothingFreedom CollectionSouth Africa
Print AdvertisingCampaign BronzeNoah’s Ark Communications LimitedHacey FoundationSocial ChangeStop Cut Project (Father)Nigeria
Print AdvertisingCampaign BronzeTBWA\RAADConnectConnect InternetXXX Parental ControlUnited Arab Emirates
Print AdvertisingCampaign BronzeJoe Public UnitedChicken LickenSlydersHikeSouth Africa
Indoor PostersCampaign BronzeJoe Public UnitedSANBSPosterLusanda ButheleziSouth Africa
Print Crafts – Art directionCraft CertificateVMLY&R South AfricaThesis ApparellClothingFreedom CollectionSouth Africa
Print Crafts – WritingCraft GoldDUKE Advertising (Pty) LtdRiscura Holdings South Africa (Pty) LtdRiscuraUPSHOTSouth Africa
Print Crafts – Art directionCampaign Craft GoldJoe Public UnitedConverseUnity LacesZambiaSouth Africa
Print Crafts – PhotographyCampaign Craft CertificateThe Odd NumberSalvation ArmyCharityJeansSouth Africa
Young Creatives
Young CreativesGoldMam’Gobozi Design FactoryNontokozo TshabalalaCreativeSouth Africa
Young CreativesGoldGrey AdvertisingTyler LambertCopywriterSouth Africa
Shared Value and Service Design
Shared ValueGoldOxygene Marketing CommunicationsKenya Breweries Limited (KBL)Value BeerGrowing value through Senator KegKenya
Shared ValueSilverSappi Southern AfricaSappi ForestsEnterprise Development ProgrammeSappi KhulisaSouth Africa
Service DesignSilverMakeReignPineappleInsurtechInsurance with a SnapSouth Africa
Shared ValueBronzeTessera Communications Ltd.SafaricomBonga Loyalty PointsBonga for Good InitiativeKenya
Design
ArchitectureGoldSAOTAGreg TruenResidential HomeKloof HouseSouth Africa
General Product DesignGoldJoe Public UnitedChicken LickenBrandSoul Fuel Safe LampSouth Africa
General DesignSilverJoe PublicSouth African BreweriesClan BeatSouth Africa
Brand Identity & Collateral Identity ProgrammesSilverSuperunion Africa (Pty) LtdPEPBrand Identity“Affordable” doesn’t have to mean cheapSouth Africa
Design for DigitalSilverTBWA Hunt Lascaris South AfricaSpotifySpotify PremiumBut make it MzansiSouth Africa
Fabric DesignSilverTBWA\RAADThe Lebanese ArmyPeaceCamo Army UniformPeaceCamoUnited Arab Emirates
Fabric DesignSilverJoe Public UnitedConverseUnity LacesUnity LacesSouth Africa
ArchitectureBronzeSAOTAGreg TruenResidential Farm & Guest HouseBuffelsdriftSouth Africa
Brand Identity & Collateral LogosBronzeHalo Advertising Pty Ltd48 HoursSocial Media Crisis Consultancy48 HoursSouth Africa
Design Mixed-Media CampaignBronzeVMLY&R South AfricaThesis ApparellClothingFreedom CollectionSouth Africa
Design Mixed-Media CampaignBronzeVM DSGNGoodwill CollectionMerchandiseZARightsSouth Africa
Brand Identity & Collateral Identity ProgrammesBronzeHKLM ConnectRand Merchant BankCorporate Identity DesignRMB RebrandSouth Africa
Motion Graphic DesignBronzeWicked PixelsTurner (Warner Media)ToonamiToonami RebrandSouth Africa
Brand Identity & Collateral Identity ProgrammesBronzeGrid WorldwideDavid HiggsDavid HiggsIngredients for goodSouth Africa
Interior Design & Temporary StructuresGoldPlatform Creative AgencyV&A WaterfrontInstallationsJoy From AfricaSouth Africa
Motion Graphic DesignCampaign SilverHelloFCB+CITY OF CAPE TOWNPSA COVID LOCKDOWNHOW ARE YOU? – DEPENDENCYSouth Africa
Design Crafts – IllustrationCraft CertificateTBWA Hunt Lascaris South AfricaSpotifySpotify PremiumBut make it MzansiSouth Africa
Design Crafts – IllustrationCraft GoldJoe PublicArrive AliveRoad SafetyTequila FaceSouth Africa
Design Crafts – IllustrationCampaign Craft GoldPola Maneli IllustrationThe Constitution Hill TrustAnimation SeriesWe Made The ConstitutionSouth Africa
Design Crafts – Writing for DesignCampaign Craft CertificateJoe PublicNedbankBrandLe GrandeurSouth Africa
Digital
Social MediaGoldTBWA \ Hunt Lascaris South AfricaMTN Group Brand and Marketing CommunicationsMTN GroupWear it for meSouth Africa
Social MediaGoldKing James GroupSanlamSanlamThe OlympianSouth Africa
Applications, Games & Interactive toolsGoldTBWA\RAADKFC ArabiaKFCShift+K+F+CUnited Arab Emirates
Social MediaSilverRetroviralKreepy KraulyKreepy KraulyMy Kreepy TeacherSouth Africa
Social MediaSilverShowmaxShowmaxTali’s Baby DiaryTali’s Baby DiarySouth Africa
Applications, Games & Interactive toolsSilverINJOZI Design CC & Joe Public UnitedChicken LickenChicken Licken Hotwings®Feed Their CravingSouth Africa
Applications, Games & Interactive toolsSilverKing James GroupSanlamSavings MonthSavings J/ARSouth Africa
Data Driven CampaignSilverM&C Saatchi AbelSuperbalist.comSuperbalist Winter CollectionThe Superbalist Winter HitsSouth Africa
Applications, Games & Interactive toolsBronzeFCB DurbanDunlop Tyres SADunlop Grandtrek TyresGrandtrek UnchartedSouth Africa
Social MediaBronzeThe RiverbedAware.orgAlcohol responsibility and educationPassengersSouth Africa
Social MediaBronzeKFC SA (Pty) LTD & Mother LondonKFC South AfricaBrand Equity#UntilWeCanFingerLickAgainSouth Africa
Social MediaBronzePublicisSpotifySpotify Africa#AfricaDaySouth Africa
Website or MicrositeBronzeM&C Saatchi UAEPizza HutPizza Hut BrandOffline HourUnited Arab Emirates
Social MediaBronzeOgilvy South AfricaAb InBevCastle LiteHot as HellSouth Africa
Social MediaBronzeServiceplan Middle EastTECOM GroupDubai Design DistrictDistant NeighboursUnited Arab Emirates
Website or MicrositeBronzeMakeReignShelflifeStreetwear RetailerThe new shelflife.co.zaSouth Africa
Website or MicrositeBronzeMakeReignParsons BrandingDesign CompanyThe new parsonsbranding.comSouth Africa
Applications, Games & Interactive toolsBronzeDENTSU Kenya, TESSERA CommunicationsSafaricomM-PESABonga For GoodKenya
Digital Crafts – WritingCraft CertificateM&C Saatchi AbelNando’sFull Chicken Sharing Meal – Fed-up Festive FeastWe Wish this Year Never HappenedSouth Africa
Digital Crafts – Use of TechnologyCraft CertificateM&C Saatchi UAEPizza HutPizza Hut BrandOffline HourUnited Arab Emirates
Digital Crafts – Use of TechnologyCraft GoldJoe PublicPOWA (People Opposing Women Abuse)BrandThe Abused NewsSouth Africa
Digital Crafts – User Experience DesignCraft GoldKing James GroupSanlamSavings MonthSavings J/ARSouth Africa
Film
Online above 30sGoldRetroviralKreepy KraulyKreepy KraulyMy Kreepy TeacherSouth Africa
Music VideosGoldThabang Lehobye (Lefuku Metsi)MsakiStopmotion Music VideoBlood guns and revolutionSouth Africa
Online above 30sGoldMassif Media (PTY) LtdShelflifeSneakersNike MMWSouth Africa
TV Trailers & Content PromosGoldArcade ContentMutantMutantMutantSouth Africa
TV & Cinema Commercials – up to 90sSilverThe RiverbedAware.orgAlcohol responsibility and educationPassengersSouth Africa
Branded Content SingleSilverKing James GroupSanlamSanlamThe OlympianSouth Africa
Branded Content SingleSilverJoe PublicPOWA (People Opposing Women Abuse)BrandThe Abused NewsSouth Africa
TV & Cinema Commercials – up to 90sBronzeJoe PublicChicken LickenBrandSoulful NationSouth Africa
TV & Cinema Commercials – above 90sBronzeJoe PublicChicken LickenSuper SliderNyathi RiderSouth Africa
Online above 30sBronzePatriot FilmsCareZACareZA- Gender Based ViolenceCareZA – Gender Based ViolenceSouth Africa
Music VideosBronzeJoe Public UnitedSouth African BreweriesCastle Milk StoutMadala Kunene x Muzi – Ko MamaSouth Africa
TV & Cinema Commercials – up to 90sBronzeFP7 McCann MENATHome CentreFather’s Day & BeyondA Dad’s JobUnited Arab Emirates
TV & Cinema Commercials – up to 90sBronzeTBWA Hunt Lascaris South AfricaMTN South AfricaSponsorshipJerseysSouth Africa
Branded Content SeriesGoldGoldSuperSport & SA RugbySpringboksChasing the SunSouth Africa
Online above 30sCampaign SilverTBWA \Hunt Lascaris South AfricaDatsun South AfricaDatsun GoChildrenSouth Africa
TV & Cinema Commercials – up to 90sCampaign SilverOgilvy South AfricaKFCKFC Box MealsBowlerSouth Africa
TV & Cinema Commercials – up to 90sCampaign BronzeJoe PublicNedbankBrandZeroStarsSouth Africa

*For previous coverage of the Loeries from our gallery, click here.