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SA agency blazes new trails for purpose-led marketing as it wins a Shorty Award

When "purpose" becomes a cornerstone of a company's operation, from the talent it attracts, the clients it works with, and ultimately the work it produces, it is impossible for it to go unnoticed. This is how Triple Eight has grown over the past nine years to become a marketing agency of choice for companies looking to make the world a better place, which saw them become the first agency in South Africa to win the Shorty Awards in New York in May among its recent accolades.

It’s one thing to create advertising and marketing that drives business results for your clients. It’s quite another if you do so with a clear purpose of connecting with their customers values in a meaningful way.

That is exactly how Triple Eight digital marketing agency ensured it distinguishes itself from its competititors, ultimately winning one important award after the other in a short space of time.

The all-female marketing agency continues to blaze new trails towards the rise of more purpose led brands as it recently became the first agency in South Africa to win the New York Shorty’s for their creation of the world’s first WhatsApp mathbot named ‘Nessie’.

The honor comes just months after the Johannesburg-based agency won the Agency of The Year Award at UK Purpose Awards in September, 2020.

Triple Eight was among the main winners during the 2020 Assegai Awards.

The Shorty Awards are the Oscars of the digital world, and Triple Eight founder Sarika Modi is extremely proud to have represented South Africa so well in two special categories, which seek to honor a program or initiative that addresses education inside and outside the classroom.

“If businesses want to be sustainable, purpose, people and communities have to be factored in,” Modi said, adding that “Nessie” is a perfect example of a purposeful campaign which has married technology and innovation in order to make a meaningful impact.

“We are delighted that Triple Eight’s work in this area has been recognised by the Shorty Awards and hope that our successes will inspire the next generation of young women of what they too can achieve,” she added.

Marrying tech and innovation, Nessie is perfect example of a purposeful campaign aimed at helping solve the maths crisis among lower grades learners.

About the 2021 Shorty Awards

In 2020, South African born Trevor Noah took home a Shorty Award for the Best in Comedy category.

Now in their 13th year, the Shorty’s were the first awards to honour social media, recognising the most influential, popular, and culturally relevant brands and agencies across social media.

The awards showcase the power of social media as a catalyst for good and its ability to ignite global movements.

For their impactful innovation, the world’s first WhatsApp mathbot named Nessie – which is part of the Nestlé Nespray Math Moment – Triple Eight was awarded two special awards; for Best in Education and Best Use of WhatsApp.

As a digital agency that understands that the next generation of consumers demands more from brands, it came as no surprise that Triple Eight was among the main winners for 2021, given the impact the innovation has made in improving Maths skills in South African communities.

As if this wasn’t good enough, Nespray sales is said to have grown 16% in month 1 and 8-10% per month thereafter for six months during the campaign period.

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