Two of South Africa’s biggest Tik Tok stars sign major management deals

South Africa's TikTok sensations, Chane Grobler and KingBerto, affectionally known as Robbiné, have just signed exclusive deals with globally acclaimed celebrity management agency, Starburst Promotions.


Never underestimate the power of being authentic on social media. This phrase perfectly captures the sudden fame surrounding South Africa’s TikTok stars, Chane Grobler and KingBerto, whose popularity – thanks to their unique and relevant content – has earned them exclusive deals with one of the country’s leading PR and celebrity management agency, Starburst Promotions / MuseStar Management.

“We are proud to announce that Starburst Promotions is now representing Chane Grobler and Robbie (K1ngberto) that has more than 3 million followers combined on Tiktok!,” the company said in a statement sent to NOWinSA.

Since its launch in 2016, TikTok has taken the world by storm. This short-form, video-sharing app owned by ByteDance, allows users to create and share videos on any topic. It has reportedly been downloaded far over 2.5 billion times. 

As a relatively new platform, it is evolving and capturing the attention of both celebrities and brands, among them is two of SA’s most popular TikTok stars yet, Chane Grobler and KingBerto. “We are extremely excited to welcome Chane Grobler and KingBerto to our Starburst Promotions / MuseStar Management family.  They are super talented content creators and incredible role models and influencers,” Starburst Promotions & MuseStar Management CEO Alishia van Deventer said.

Although TikTok’s main drawing card is entertainment, many brands focused marketing companies like Starbucks Promotions swear by the value it brings to businesses for product placement or promotions.
“Making use of influencers and content creators via platforms like TikTok and Instagram is the new way to promote your business, product, service or music to a specific target audience at an extremely affordable rate. Think about it, in Chane Grobler and KingBerto’s case you reach 3,3 million people via TikTok!  Just think about it… 3,3 million people”, added Van Deventer.

Interesting facts about Tik Tok stars, Chane Grobler and KingBerto

Chane Grobler (@chanegrobler)

Grobler, 20, is an award-winning content creator who inspires her 2,2 million followers on TikTok to follow their dreams and make positive life choices.

This bubbly and down-to-earth young lady has worked with major brands like Cosmopolitan, Levi’s, Lamborghini, POPL, Warner Music, REVOLVE, Samsung, GHD and Netflix, just to name a few. She also has more than 86 000 followers on Instagram (@chane_grobler18).

“Signing with Starburst Promotions / MuseStar Management gave me new hope for my future and career.  I just know I’m in the best hands possible and that they have my best interests at heart! I’m super excited to be working with an amazing team and can’t wait to see the amazing things we will accomplish together!” she says.

KingBerto (Roberto de Gouveia)

26 year-old KingBerto (real name, Roberto de Gouveia) boasts more than 1.1 million followers on TikTok (@k1ngbert0) nd 47 000 followers on Instagram (@k1ngbert0). A great believer in giving back to his fans, he has worked with major brands like Lamborghini, POPL, Levi’s, Starbucks, Universal Music and Samsung to name a few.

This kind-hearted sneaker lover and pizza devotee  loves to refer to his fans as #TheRoyals had this to say joining Starburst Promotions: “Signing with Starburst Promotions / MuseStar Management feels like I’ve finally put the missing piece of the puzzle together. I believe with my whole heart that I’m in the best hands and surrounded by people I can trust with my life. I feel at home.”

Interestingly, Chane  and KingBerto are also in a romantic relationship, which means that they have a combined following of more than 3.3 million on TikTok and more than 133 000 on Instagram. Their followers absolutely adore them and often refer to them as Robbiné. 

They are fun-loving and extremely popular choices for brands to promote couples-oriented products, especially with Valentine’s Day just around the corner!

*For brand focused South African news and a selection of content considerably hand-picked by NOWinSA editorial team, click here!