The fashion & beauty industry is bigger than ever in 2022. Since the industry got bigger, the competition among beauty/fashion businesses has also increased. The previous year saw the increase of many individuals that shared fashion and beauty videos on social media platforms.
If you want to stay relevant in fashion and beauty, you need to adopt trending marketing techniques. Gone are the days when posters were the only means to promote your fashion/beauty products or services. Read on to know how to make effective fashion/beauty videos in 2022.
Identify the audience
Before you adopt a video marketing strategy, you need to know who your viewers are. Videos are always made according to the interests of your target audience. Why is making videos according to audience preferences necessary? Well, the millennial generation would not like the same video content preferred by people in their 30s or 40s.
While identifying the target audience, you also need to know their age, geographic location, gender, and other demographics. You can maximize the engagement ratio of your videos by aligning them to customer interests. You can perform some data analysis before making videos to know about your target audience.
Use pre-existing templates
Many people in the fashion & beauty industry find it hard to make professional videos. As a result, they choose to write promotional blogs or make posters. However, making videos becomes easy when you use a video maker. A video editing platform will help you add that professional touch to your beauty/fashion videos.
The best part about a video maker is that it offers many pre-existing templates to make videos. You can add your pics and videos to the premade template and your video will be ready within minutes. You can add your brand name to the existing template and create an effective video within minutes.
Besides pre-existing templates, a video editing tool offers much more to users. You can include animations, subtitles, music, and much more in your video with an editing tool. You can’t add these effects to your fashion video via the built-in editing features of your desktop. You need to use a video editing platform for unlocking several professional effects for your fashion/beauty videos.
Make short fashion/beauty videos
Most videos are watched on social media sites like YouTube, Instagram, Facebook, and others. On social media sites, users prefer short promotional videos that quickly get to the point. Even if you are not making promotion videos, try to keep the video length short.
If your video is lengthy (say 30 minutes), viewers on social media channels might skip your video midway. Short beauty/fashion videos have a better completion rate on social media channels than lengthy videos. Keep your fashion/beauty videos below five minutes to motivate the viewers to watch them till the end.
Focus on shooting
Fashion/beauty videos should look soothing to the eye. You can add some special effects to your fashion/beauty videos during the editing process. However, an editing tool cannot do much if you haven’t put any effort into shooting.
If you are featuring a beauty product in your video, try to shoot the product from multiple angles. You can also include product close-up footage in your video to attract the audience. If your beauty/fashion video includes a person, make sure you provide different shooting angles. A video editing tool will help you bring clips from different angles together.
In your videos, you can change the camera angle at frequent intervals for a great visual experience. Make sure the transition from one camera angle to another is smooth. If your transitions aren’t smooth, clips from different camera angles would not come out as a whole.
Don’t make your videos text-heavy
There is no harm in using text in your fashion/beauty videos. However, you should keep the text to a minimum in your beauty/fashion videos. The best you can do is include bite-sized texts in your fashion/beauty videos. Human minds can remember bite-sized text much longer than a lengthy paragraph.
While including text in your fashion/beauty video, make sure that the font style of the text is consistent throughout the video. You can use an editing tool to include dynamic text in your video. You can also use text animations to provide some information to the viewers.
Try all social media sites
There is no point in restricting yourself to only one social media site. The previous year saw many Instagram beauty accounts also making a Facebook account to increase their reach. However, managing different social media accounts is challenging.
For a better result, you can start with 1-2 social media platforms. As you gain a substantial following on any social media platform, you can create an account on other social media platforms to boost your reach. Some of the best social media platforms for sharing fashion/beauty videos are Facebook, Snapchat, Instagram, Twitter, and YouTube.
Try to establish a connection with viewers
Many fashion outlets make marketing videos that sound too promotional. While you want videos to boost your sales, following a straightforward sales tone doesn’t help much. Viewers think that the video is just about selling a product and may skip it.
Viewers should feel like they are going to get something out of your video. For example, you can pass beauty tips or life hacks in your videos to catch the attention of viewers. You can subtly promote your product/service when you establish a connection with the audience.
Include CTA at the end of your fashion videos
Your fashion/beauty videos should always end with a catchy CTA (Call to Action). You can include a CTA to invite the viewer to visit your website or order a beauty product. Social media influencers can add CTAs to invite viewers to like/share their videos.
In a nutshell
With videos, you can carve a name for yourself in the fashion/beauty industry. You can use a video maker to make fashion/beauty videos within minutes. Editing effects will make your fashion/beauty video more authentic. Start making eye-catching fashion/beauty videos in 2022!