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Xiaomi expands retail footprint with 2nd SA store launch in Cape Town

Chinese tech giant Xiaomi has taken its expansion plans in South Africa a step further with the opening of its second physical store at Canal Walk, Cape Town on Friday (Reconciliation Day).

Xiaomi on Friday (Reconciliation Day) opened its first authorised store in Cape Town, second in South Africa so far, which was marked by an exclusive offering of in-store deals, including 50% off select items to customers on the day. 

This marks yet another distinct move by the world’s third largest smartphone vendor, which started as an online-only brand 12 years ago before making its first foray into the South African market in 2017.

Xiaomi SA officials describe the store, located at Shop 82 on the lower level of Canal Walk Shopping Centre, as a gateway to affordable, quality smartphones and smart home products for tech-savvy Capetonians. This means Xiaomi customers will now be able bring their devices that need repairs to the store to get the process started.

The newly opened Xiaomi Cape Town store is located at Shop 82, Canal Walk Shopping Centre – lower level.

“The opening of the second store in South Africa is a testament to Xiaomi’s growth in the market and aims to bring Xiaomi fans even closer to the brand – driven by its guiding principle of putting its fans at the heart of everything it does,” the company said in a statement. “It also demonstrates how much Xiaomi values its South African fans and their needs and wants.”

On the day, Xiaomi customers were able to purchase gadgets for half price, including several on-demand gadgets such as Mi Smart Band 5, valued at R699, which were free of charge to customers who purchase a smartphone in-store. For those who were unable to visit the store on the day, there is still the chance to get holiday specials running throughout December.

Capetonians now have a wide array of powerful devices such the Redmi Note 11 Series (above) to choose from.

Fans are encouraged to regularly visit the store for daily/weekly deals, as well as follow Xiaomi South Africa’s social media pages for updates on special offers, promotions, and competitions.

Bringing more top value products to Capetonians

Capetonians will have a wide range of feature-rich Xiaomi smartphones and tablets (Xiaomi Pad 5 and Redmi Pad) – with among others enhanced MediaTek chipset for better gaming – and multitude AIoT products to choose from such as smart watches, speakers, robot vacuum cleaners, home security cameras and Mi TV boxes.

Smartphones currently on offer include the latest Redmi Note 11 Series devices (Redmi Note 11 and Redmi Note 11 Pro), Redmi 10 Series devices (Redmi 10A, Redmi 10C and Redmi 10 2022), Xiaomi 12T Series devices (Xiaomi 12T Pro and Xiaomi 12T), and Xiaomi 12 Series devices (Xiaomi 12 and Xiaomi 12 Lite).

These remarkable devices come with stronger specs and features, including powerful upgrades to the camera systems, charging speeds, displays and more, making mid-range flagships with cutting-edge technology more accessible than before.

For more information about Xiaomi in South Africa, as well as exclusive deals, visit the official Xiaomi SA Facebook page here.

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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