Xiaomi on Friday (Reconciliation Day) opened its first authorised store in Cape Town, second in South Africa so far, which was marked by an exclusive offering of in-store deals, including 50% off select items to customers on the day.
This marks yet another distinct move by the world’s third largest smartphone vendor, which started as an online-only brand 12 years ago before making its first foray into the South African market in 2017.
Xiaomi SA officials describe the store, located at Shop 82 on the lower level of Canal Walk Shopping Centre, as a gateway to affordable, quality smartphones and smart home products for tech-savvy Capetonians. This means Xiaomi customers will now be able bring their devices that need repairs to the store to get the process started.
“The opening of the second store in South Africa is a testament to Xiaomi’s growth in the market and aims to bring Xiaomi fans even closer to the brand – driven by its guiding principle of putting its fans at the heart of everything it does,” the company said in a statement. “It also demonstrates how much Xiaomi values its South African fans and their needs and wants.”
On the day, Xiaomi customers were able to purchase gadgets for half price, including several on-demand gadgets such as Mi Smart Band 5, valued at R699, which were free of charge to customers who purchase a smartphone in-store. For those who were unable to visit the store on the day, there is still the chance to get holiday specials running throughout December.
Fans are encouraged to regularly visit the store for daily/weekly deals, as well as follow Xiaomi South Africa’s social media pages for updates on special offers, promotions, and competitions.
Bringing more top value products to Capetonians
Capetonians will have a wide range of feature-rich Xiaomi smartphones and tablets (Xiaomi Pad 5 and Redmi Pad) – with among others enhanced MediaTek chipset for better gaming – and multitude AIoT products to choose from such as smart watches, speakers, robot vacuum cleaners, home security cameras and Mi TV boxes.
Smartphones currently on offer include the latest Redmi Note 11 Series devices (Redmi Note 11 and Redmi Note 11 Pro), Redmi 10 Series devices (Redmi 10A, Redmi 10C and Redmi 10 2022), Xiaomi 12T Series devices (Xiaomi 12T Pro and Xiaomi 12T), and Xiaomi 12 Series devices (Xiaomi 12 and Xiaomi 12 Lite).
These remarkable devices come with stronger specs and features, including powerful upgrades to the camera systems, charging speeds, displays and more, making mid-range flagships with cutting-edge technology more accessible than before.
For more information about Xiaomi in South Africa, as well as exclusive deals, visit the official Xiaomi SA Facebook page here.
 opened its first authorised store in Cape Town, second in South Africa so far. This comes 2 months after first first SA store launch in Sandton, Johannesburg in October.){kind=link}