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Exclusive cross-brand collabs you should know about this festive season

Fashion, food and art inspired collaborations are hot, and right now some of the most exciting exclusive cross-brand collabs has to be Mzansi fashion powerhouse Maxhosa and the world-renowned gin brand Tanqueray for the reimagined COPA Glass, as well renowned South African Chef Benny Masekwameng's latest project with Simba for their Steakhouse Beef flavoured chips. Add to the truly exceptional partnership between cognac brand Hennessy and renowned local artist Seth Pimentel, aka African Ginger.

We’ve seen a number of collaborations in the fashion and music space delight us in the past, but right now, the most epic yet unexpected of brand collabs has to be Mzansi fashion powerhouse Maxhosa, and the world-renowned gin brand Tanqueray for the re-imagined COPA glass. Next is renowned South African Chef Benny Masekwameng’s latest project with Simba for their Steakhouse Beef flavoured chips.

Tanqueray X Maxhosa

In a thrilling fusion of South African craftsmanship and iconic design, Tanqueray recently unveiled their latest collaboration with Laduma Ngxokolo, acclaimed founder and creative director of South Africa’s sought after fashion house, MaXhosa, who is known for his avant-garde approach to fashion.

The partnership sees the re-imagining of the beloved COPA glass, a symbol of nostalgia for South African gin lovers, blending tradition with contemporary flair. Weaving together elements of one of South Africa’s most celebrated traditions into a modern masterpiece, Ngxokolo will be designing two iterations of the Tanqueray COPA.

Originally a vessel for toasting achievements and special event, the newly designed Maxhosa COPA glass has been transformed into a work of art that transcends hosting as a style signature.

Ngxokolo’s artistic vision breathes new life into this cherished symbol, making it a must-have for collectors and enthusiasts alike.

However, the partnership doesn’t stop at the glass; it extends to a broader vision of home dĂ©cor for the MaXhosa brand. The collab will not only inspire other designers and beverage brands to get out of their comfort zone and allow their curiosity to extend beyond their trade, but it’s indicative of how the line between fashion and interiors is slowing becoming blurred as designers from the two artistic disciplines borrows inspiration from one another as they embrace the world of home aesthetics.

Likewise, Ngxokolo’s foray into redefining the COPA glass reflects this trend, showcasing how fashion can seamlessly pivot to enhance the ambiance of our homes. “I found immense inspiration in collaborating with Tanqueray to design the Copa Glass. Weaving the artistry of our identity into the elegance of glassware has been a creative journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience”, Ngxokolo said.

The Tanqueray x MaXhosa COPA glass will be available at all major retailers, nationwide from November 22 when consumers purchase any two Tanqueray’s, just in time for the festive season.

The limited edition pieces will undoubtedly become a centrepiece for gatherings, a conversation starter, and a unique expression of style and culture inside your home.

Simba X Benny Masekwameng

The latest partnership from one of South Africa’s leading chips brands pays tribute to Mzansi’s vibrant braai culture, and true to form it’s coming at a perfect time and place where it’s become more than just a meal, but a best way to express our deeper cultural beliefs among each other as South Africans.

Sweet and saucy with an unmistakable meaty base and hints of BBQ, the new Steakhouse Beef flavour boasts a carefully curated blend of premium spices that replicate the succulent and savoury taste of a gourmet steakhouse beef fillet, all within the confines of a snack. 

“When it comes to quality, Simba does not compromise. Consumers can still expect chips that are made from only the very best potatoes grown in Southern Africa,” said Giulia lorio-Ndlovu, Senior Snacks Marketing Director at PepsiCo South Africa.

Renowned Masterchef South Africa judge Benny Masekwameng has added his touch of mastery to Simba’s new Steakhouse Beef flavour.

This significant collaboration reflects Simba’s commitment to creating authentic flavours that resonate with the heart of South African culture. And true to form, Chef Benny adds his touch of mastery, refining snack time by bringing the true essence of South Africa’s braai culture to life. 

“When it comes to quality, Simba does not compromise. Consumers can still expect chips that are made from only the very best potatoes grown in Southern Africa,” added Giulia lorio-Ndlovu.

Hennessy X African Ginger

Cognac brand Hennessy revealed on Saturday (November 4) a first-of-its-kind basketball Rooftop Court at 73 Juta Street, Braamfontein partnership with renowned local artist Seth Pimentel, also known as African Ginger, and property development Play Braamfontein.

By launching South Africa’s first 3v3 rooftop basketball court in an integral district known for being the centre of urban culture, Hennessy is adding to the game by celebrating both basketball culture and the culture that is born off the court.

One-of-its-kind: African Ginger’s artistic vision was inspired not only by the timeless African sunset, but the seamless blend of heritage and modern culture.
In celebration of its longstanding partnership with the NBA, Hennessy and NBA Africa hosted a live viewing of the first game of the season, where the Los Angeles Lakers went up against Orlando Magic.

The project brought the rich tapestry of African Ginger’s artistic vision to life that is inspired not only by the timeless African sunset, but the seamless blend of heritage and modern urban culture, beautifully merged together to create something truly exceptional.

As Stef Kondylis, Market Manager of Southern Africa at MoĂ«t Hennessy explains, the Court is not just for basketball games, it is open to the public, offering a unique space to help the community move the culture forward, promoting creative expression. “As we take our place here, we aspire to become an integral part of the Braam lifestyle. We plan to contribute, celebrate, and be part of this community.”

Thanks to high-spirited performances from the likes of rapper Stogie T, the unveiling of the Hennessy Rooftop Court commenced with a performance that blended hip-hop and house music.
Editor's Desk
Editor's Desk
Curated by editor-in-chief, Tankiso Komane, this special collection of articles from the Editor's Desk unpacks topics of the day, including commentary, in-depth analysis and partner content.
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