This September, popular male grooming brand, the brand AXE is set to light up Comic Con Africa 2024 with a fresh, immersive experience designed to captivate lifestyle enthusiasts.
Over a four-day period, September 26 to 29 September, AXE will take over Hall 6 at the
Joburg Expo Centre showcasing their latest fragrances with a modern twist,
brought to life by none other than their ambassador, multi-talented South African star.
The Amapiano star, known for his vibrant persona as a dancer, musician, and entertainer, will make special appearances, sharing his AXE journey with fans through live performances and a front-row seat at the Cosplay Competition as a guest judge.
AXE’s new fragrance range, featuring cutting-edge Zinc Zap technology is all about keeping users fresh and ready for whatever life throws your way. With signature scents like Apollo, Ice
Chill and Dark Temptation, there’s a perfect match for every man’s vibe.
“I love that Axe has been re-engineered so I can keep levelling up my game, especially on days when I’m on the go from sunrise till sunset,” says Robot Boii.
Step into the Axe-periance this weekend at Comic Con, where scent meets adventure. From VR zones inspired by the fragrances to music and mocktails, expect a sensory journey like no other. Plus, spot prizes and exclusive AXE merchandise await, making this a weekend you won’t want to miss
Follow AXE on Instagram @axe.sa and join the conversation with #AXExComicConAfrica2024.
