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Mzansi Golden Economy brings heritage to life at Soweto AfroFlair Mzansi Fest

From the nostalgic beats of Mafikizolo to vibrant market stalls and an electrifying community spirit, the inaugural AfroFlair Mzansi Festival has left an unforgettable mark on Soweto’s creative landscape — all powered by the Department of Sports, Arts and Culture’s visionary Mzansi Golden Economy programme.

The AfroFlair Mzansi Festival lit up Soweto on Heritage Day 2025 with a spectacular fusion of music, culture, and entrepreneurship, marking a resounding success for its first edition.

Made possible through the Department of Sports, Arts and Culture (DSAC)’s groundbreaking Mzansi Golden Economy (MGE) programme, the festival gathered thousands of enthusiastic attendees at a single vibrant hub of artistic excellence, economic activity, and community pride.

Star power meets community energy

The festival’s pulsating energy was undeniable. Iconic acts including Mafikizolo, Zamajobe, and Shef & the Kitchen brought the crowd to its feet, blending nostalgic classics with soulful performances that resonated deeply with fans of all generations. The audience’s loud cheers, impromptu sing-alongs, and spontaneous dance circles painted a vivid picture of a community fully immersed in the music.

Entrepreneurship on full display

Beyond the stage, the festival created a powerful platform for small businesses and artisans, with vibrant stalls showcasing handcrafted goods, traditional wear, accessories, and culinary treats. This fusion of music and marketplace mirrored the festival’s mission — to drive cultural celebration while boosting local creative economies.
(Read more about how music and entrepreneurship intersect in events like these here.)

Public eeaction: Overwhelmingly positive

The reaction from attendees was nothing short of extraordinary. Festival-goers described the event as “powerful,” “long overdue,” and “a reminder of what Heritage Day truly means.”

Large crowds gathered near the performance area throughout the day, singing and dancing along to their favourite hits — a clear reflection of the event’s ability to unite people through culture and shared experiences.


Mzansi Golden Economy: Powering a cultural revolution

Conceived and driven by Bonisiwe Consulting Services in collaboration with key cultural partners, the festival’s success stands as a testament to the transformative power of the Mzansi Golden Economy — a national initiative dedicated to elevating South Africa’s arts sector and strengthening its creative industries.

A brainchild of Bonisiwe Consulting Services, the festival’s success is inseparable from the remarkable impact of the Mzansi Golden Economy, a national cultural development initiative designed to elevate the arts sector and strengthen creative industries across South Africa.

This year, the programme was administered under the leadership of Patriotic Alliance’s Gayton McKenzie, whose department has been vocal about investing in cultural platforms that build economic resilience while preserving South Africa’s rich heritage.

With this momentum, the AfroFlair Mzansi Festival is already looking ahead to 2026, poised to become a national cultural landmark — not just for Soweto, but for communities across the country.


Media partnerships: Amplifying South African stories

A key factor in amplifying the festival’s reach lies in strategic media partnerships with pro-South African platforms such as the internationally award-winning NOWinSA.

Through powerful storytelling and trusted reporting, such collaborations ensure the festival’s impact travels beyond the stage — reaching homes, inspiring communities, and preserving cultural moments for generations to come.


A new chapter in South Africa’s cultural renaissance

The inaugural AfroFlair Mzansi Festival has done more than entertain — it has ignited a cultural spark that speaks to the heart of what it means to be South African. With the continued support of Mzansi Golden Economy, the event is set to grow into a flagship celebration of creativity, entrepreneurship, and national pride.

This is only the beginning of a movement — where music meets purpose, and culture shapes the future.

Phoeby Montari
Phoeby Montari
Phoeby Montari is a Psychology student, model, feminist activist, and published writer. Through complexities that stretch through different fields, she aims to make an impact through her varied professional sphere with a writing-style characterized by metaphorical nuances ranging from poetry to socio-political issues and cruelty-free vegetarian lifestyle.
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