JUST MONTHS after announcing the latest edition of the iconic Ultraboost 19, alongside the highly publicized “Feel the Boost” campaign, adidas has dropped two additional colourways; the core black/glow blue for men and glow blue/hi-res coral for women. To help local fitness enthusiasts join in the global celebrations, the sportswear brand has released a series of films celebrating the impact of the ”Boost” technology on sport culture. The series features a trio of South Africa tastemakers; social media influencer Nadia Japtha, fitness enthusiast Mapule Ndhlovu and Springbok rugby player Malcom Marx as they interpret their personal ‘boost’ moments.
They join a host of cities and creators around the world to celebrate the performance and cultural impact of the innovative “Boost” technology. To reinvent the original Ultraboost invention, which was loved for its unprecedented comfort and distinctive design, adidas assembled some of the world’s best product developers, who worked with a group of 4,000 runners worldwide “to discern a powerful future for runners and running”. The result; a lighter reimagined silhouette with improved comfort and more energy return.
Likewise, those who have tested it describe it as the most responsive adidas Ultraboost ever, not only for long distance running and speed training sessions, but for outdoor adventures in general. “The general durability of this running shoe was lauded as it didn’t break down on people, even after multiple runs,” observes Runrepeat.
Sans the hefty R2,999 price tag, many agree it is worth the investment given the shoes overall quality and the efforts involved in creating them. Confident in the product, adidas is offering a 30-day money back guarantee to dissatisfied customers.
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