HomeEconomyEmpower SAGoals 4 Pads reaches 14,000 after Bloemfontein, East London next

Goals 4 Pads reaches 14,000 after Bloemfontein, East London next

Stayfree's goal-for-pads pledge has turned Banyana's scoring into 14,000 sanitary pad packs — and the next stop pairs national players with young footballers in East London.

Goals 4 Pads has reached 14,000 packs of sanitary pads.

Banyana Banyana’s six goals across the two-legged Olympic qualifier against Madagascar in Bloemfontein added the final 6,000.

The campaign is backed by Stayfree, the team’s Official Sanitary Pad Sponsor. It links Banyana’s scoring to support for girls and young female athletes.

Every goal triggers 1,000 packs for schools, academies and community programmes.

The Goals 4 Pads launch took place at SAFA House on June 19, 2026.

The tally builds on 6,000 packs from the team’s WAFCON campaign in Morocco.

An earlier 2,000-pack contribution, including the June match against Japan, completes the count.

Bloemfontein fan drive backs Banyana’s Madagascar qualifier

The Bloemfontein leg delivered more than goals. Stayfree ran a four-day fan experience at Loch Logan Waterfront from October 9 to 12.

Fans won match tickets, played interactive football games and built noise for the Toyota Stadium fixture.

Stayfree urged Free State fans to fill the stands and make noise for the national team.

Banyana Banyana fans hold Stayfree Goals 4 Pads campaign signs during a stadium activation.
Stayfree’s Goals 4 Pads activation brought Banyana Banyana supporters into a campaign connecting football with access to sanitary pads for girls.

Support has already reached classrooms.

Sedibane Modiba Sport School of Specialisation in Centurion and TuksSport High School in Pretoria received the first allocation.

About 16 football academies are next in line.

What Goals 4 Pads means for girls in football

The campaign’s broader aim is to raise awareness of how menstrual health affects confidence and performance.

Organisers also want more girls playing football.

SAFA CEO Lydia Monyepao says the initiative tackles a barrier that keeps girls out of the game.

“Many girls from disadvantaged backgrounds cannot afford basic necessities such as sanitary pads, and that affects whether they play, how comfortably they play and, ultimately, how they perform,” Monyepao said.

Banyana head coach Dr Desiree Ellis says the campaign gives every goal a wider purpose.

“We’re not only playing to win matches anymore. Every goal can help a young girl who may otherwise miss school or sport because she doesn’t have access to sanitary pads,” Ellis said.

Banyana take Goals 4 Pads campaign to East London

The campaign now moves to East London. Banyana players will meet a local football academy, with a five-a-side friendly planned.

They will also tour Stayfree’s manufacturing facility in the city.

The engagement will highlight why supporting girls matters as they chase their footballing ambitions.

Organisers are holding back the finer details for now. More information is expected in the coming days.

ALSO READ: Triple Eight redefining sports marketing — the women-led agency behind the concept unpacks what it means for women’s sports.

Stayfree also backed the team’s WAFCON sendoff to Morocco ahead of the continental showpiece.

The partnership was announced through the South African Football Association on June 19, 2026.

Stayfree’s backing has also extended to match-day activations and fan engagement.

After East London, Banyana turn to a World Cup 2027 qualifier against Nigeria’s Super Falcons.

Phoeby Montari
Phoeby Montari
Phoeby Montari is a Psychology student, model, feminist activist, and published writer. Through complexities that stretch through different fields, she aims to make an impact through her varied professional sphere with a writing-style characterized by metaphorical nuances ranging from poetry to socio-political issues and cruelty-free vegetarian lifestyle.
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