Introducing: 3 unique (latest) products you need to know about

South Africa proved it's at the forefront of innovation with the introduction of these 3 unique, latest products worth knowing about

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  • 2020 Lexus RC F

FOLLOWING the arrival of several highly awaited new car models in South Africa early this month (July), including Ford’s new-generation Everest and latest updates to Toyota’s fastest passenger car yet, the new Supra, as well as the Mazda 3 luxury sedan, the latest Japanese model expected to land in South Africa this week is the refreshed Lexus RC F coupé.

Unlike its BMW M4 rival, it is powered by the 5.0-litre V8 engine and is available in two editions; namely the RC F, which starts at R1 318 300 while the RC F Track is priced at R2 098 200. Carrying over the previous 3.5-litre V6 engine (first introduced in 2015), some notable enhancements include improved aerodynamics, tyres, suspension and steering feel, making it more stable to drive under various conditions.

“The RC F and RC F Track Edition will make a formidable pair in the performance-obsessed South African market. And offering a more aggressively-priced RC F and a more aggressively-dynamic RC F Track Edition is an ideal twin-strategy in the car enthusiasts’ market,” says Glenn Crompton, sales and marketing vice president at Lexus South Africa.

Book a test

Keen to try out the new Lexus RC F, described as a ‘race-bred styling meets head-turner’, you are welcome to so by visiting and booking your spot at Lexus dealerships countrywide here.

  • Coca-Cola Energy

Coca-cola’s fixation on becoming a total beverage company were bolstered with the launch of an all-new energy drink, Coca-Cola Energy in South Africa. The beverage giant has been strengthening its portfolio through a range of non-carbonated drinks such as the bottled 100% fruit smoothie Quincy and the recently launched Costa coffee products in the European market. 

According to Stephan Czypionka, marketing director for Coca-Cola Southern & East Africa, the energy drink combines naturally derived sources (caffeine, guarana extracts, B vitamins) along with the refreshing taste of Coca-Cola. “We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola® brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives,” he says.

First introduced in Europe in March 2019, the South African launch is being supported by a visual identity targeting 18 to 35 age group. 

Availability & Pricing

The Coca-Cola Energy is available in 300ml packs. It will be sold at all major retailers nationwide at a recommended selling price of R14.99. Learn more about Coca-Cola’s focus on non-carbonated drinks by visiting www.coca-colacompany.com.

  • Modern Maps

Things have changed since the introduction of WhatsApp in 2009 to its current market position as one of the world’s most popular messaging platforms with over 1.5 billion users. In Africa, the Facebook owned messaging platform has evolved into being the primary messaging app for news (according to Quartz Africa), easily giving rise to the spread of “fake news”. Thanks to platforms like the WhatsApp Business API which hasn’t only become an effective communication tool between brands and consumers, but enables better access to reliable content – as it makes it possible to trace both the source and date of the original content shared.

How it works, plus IG video tutorial

South African media personality Maps Maponyane is among the country’s forerunners in the world of news distribution via WhatsApp-powered inspirational lifestyle channel, Modern Maps. Users must first consent to receive messages in WhatsApp by opting into them via http://www.modernmaps.co.za. “It’s official. Dropping something really dope and innovative that I’m hoping we can grow together,” he shared the announcement on Instagram adding: “It’s called #ModernMaps and it’s here to change the game.”

With information curated by Maponyane himself, users can receive news directly with focus on wellness and mental health, including what life is like behind the scenes for Mzansi’s favourite entertainment personality. Check out Maponyane’s Instagram link (shown above), complete with video tutorial to get an idea of its functionality.

*Launching: For the latest South African product launch news and updates, make sure to visit NOWinSA daily

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