South African news
TAKING PLACE at the Brooklyn Mall in Pretoria on Sunday, July 28, the attempt forms part of the global National Lipstick Day which falls on the next day, July 29.
De Jager is Mrs. South Africa 2012 title holder and owner of the LJ Cosmetology lipstick range. To break the existing record belonging to former 7de Laan actress and magazine writer, Bertha Le Roux, she will have to apply lipstick to more than 540 women in just one hour. The current record was set at a charity event held by beauty brand Revlon in Pretoria in 2012, which saw Le Roux apply lipstick to no less than 535 women.
To stand a better chance at putting her name in the sought-after Guinness book of records, for this particular challenge De Jager must apply the lipstick evenly across the mouth – on both top and bottom lips.
“As a makeup expert and owner of multiple businesses, I am used to working under pressure. However, this event will definitely challenge my abilities, but I am ready. I can do it,” says the Mpumalanga born beauty, whose victory as Mrs. SA 2012 saw her go on to represent the country at the Mrs Universe beauty pageant in Aruba the following year.
Beyond just setting a Guinness book of records
A cosmetic marketer’s dream, the National Lipstick Day is observed annually on July 29. While the day is typically marked by a series of new makeup product launches, De Jager wanted to do something meaningful, and as such she will be donating part of the money raised to Operation Smile South Africa. “I want us as South Africans to be part of a world record event. But the real winners will be the children of Operation Smile whose lives we will change with the proceeds.”
To bring a smile to hundreds of children born with a cleft lip or cleft palate, members of the public are welcomed to take part in the event. To do so they will be required to pay a contribution fee of R100 per person, part of which will benefit Operation Smile SA, a nonprofit organisation providing free reconstructive surgery to a variety of facial deformities.