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The iconic Chelsea veldskoens are finally here

The famed 17th century desert boot has been reimagined and injected by Veldskoen™ with the colours of Mzansi

LOVE or hate them, you can’t deny the massive role the traditional South African/Namibian shoes, aka veldskoens have played in shaping pop culture and fashion in general, thus becoming a wardrobe staple for the new generation of customers worldwide.
Known for their durablility and better still unparalleled comfort, it comes as no surprise that the South African social media has been buzzing with excitement with news of the launch of our own Veldskoen™ Chelsea boot. 

Indeed, what you’ve heard is true! The popular Khoisan-inspired hunting boots, which have gone on to inspire many of today’s well known brands – among them Nathan Clark of Clarks shoe and Brother Vellies – to design their own popular versions, will be in stock this March in South Africa. They will be available in various colours: black, grey, pink yellow and blue with preorders already open on its website.

The reimagined Veldskoen™ Chelsea boot is now available in SA

Brought to life the best way Mzansi knows how

Veldskoen™ has adapted the famous ‘Chelsea boot’ and brought it to life by putting a bright and bold stamp on the famous shoe design. “The induction of colour represents the rainbow nation and speaks to the beauty and liveliness of South Africa,” the company said in a statement. To live up to the adventurous lifestyle synonyms with South Africa, the Chelsea boot needed to be able to withstand any harsh condition.

As such it’s makers have adapted the signature cow-hide leather and made it hydrophobic. The hydrophobic treatment of the leather means that is the shoe is resistant to water – making the Chelsea boot the idyllic for those weekend escapades! 

About Veldskoen™

In 2016, founders of e-commerce startup, DORP (Digital Online Retail Products), Nick Dreyer and Ross Zondagh decided to make their own, updated version of the South African classic upon watching the Olympic Games and realising that the South African Olympic team wasn’t wearing anything representing the country (SA). 

SA e-commerce startup DORP launched Veldskoen™ in 2017

Veldskoen™ was subsequently launched in South Africa in 2017, with the company reviving and re-inventing the classic brown leather shoe by adding soles and laces in eight bright colours; red, green, blue, pink, yellow, orange, black and grey. Customers in Europe and the UK were introduced to the much loved shoe brand the following year. Plans are underway to take the brand to the US, Australia and the rest of Africa, with Botswana and Kenya among the firsts.

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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