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Samsung sponsorship boost for SA rugby

Samsung South Africa was today (Friday, July 19) announced as the new member of the South African rugby sponsorship family

THE TECH company confirmed in a statement that it has become the official electronics partner of the Springboks and the South African Rugby Union (SARU). Coming right in time as the Springboks embarks on their quest to win their third Rugby World Cup in Japan in September, the two-year partnership will see both the Springboks and SARU exclusively use the latest Samsung consumer electronic products to “enhance everyday performance”. For the duration of the sponsorship Samsung’s logo will also be featured on the team’s kit.

“As one of the country’s top sporting codes, rugby has long been close to the hearts of many South Africans,” says Cambridge Mokanyane, chief marketing officer at Samsung SA, adding: “As an organisation, we understand how pride and passion fuels success and are excited to harness this energy and back the Springboks in their quest to become world champions again.”

Joining the likes of BMW, which recently signed a five-year vehicle sponsorship, as well as Asics and FNB, the partnership comes in handy for SARU after coming close to liquidation last year. This after recording a net loss of R62 million in 2017, part of which was due to the 2023 World bid defeat to France.

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Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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