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Here’s how Avon is stepping in to mitigate massive Covid-19 jobs losses

Getting a slice of the booming e-commerce in South Africa; Global beauty brand Avon is taking urgent steps to mitigate the fast-evolving coronavirus job losses by offering prospective sales representatives an opportunity to open their own online stores.

The latest 2020 unemployment statistics released by Stats SA spell more trouble for the ever-widening South Africa’s unemployment gap, which currently sits at 30.1% (in the first quarter of 2020) – an equivalent of 7,1 million unemployed persons.

To help rebuild and re-imagine jobs particularly for millions of women facing the brunt of Covid-19 with more job cuts and less pay, Avon has enhanced its digital infrastructure to ensure that the new sales recruits take full advantage of existing technological trends to boost their earning opportunities.

Cognisant of the blinding pace at which ecommerce continues to grow, more so during the coronavirus outbreak, the company has developed a personalised website for its upcoming uptake of new sales recruits for the marketing and selling of Avon products.

To speed up the process, Avon is providing them with the ultimate digital marketing toolbox – free of charge – to help them create relevant content and promote their business on social media.

In addition, Avon representatives could open their online store without incurring any capital outlay and personalise it within Avon Justine’s corporate identity guidelines. 

Furthermore, they can download loads of customisable digital tools to personalise their store and reach prospective new leads. Better still, representatives can earn up to 30% of the value of the products that they sell. 

More incentives in store for Avon sales reps

As the company further explained, being a sales representative for the world-famous brand comes with lots of incentives, including becoming a full-time beauty entrepreneur as an independent Sales Leader.

When you become an Avon Representative, you get your own online store—for free

In this role, Leaders recruit and train a team of other reps. In 2019, Avon’s global independent Sales Leaders, which make up 4% of the rep base, collectively earned $273.5m (about R5 billion), demonstrating the earning potential that comes with this role.

“Being a company for women, Avon is cognisant of the struggle women face as the sole caregivers and the far-reaching impact this pandemic has had on their ability to take care of their families,” Mafahle Mareletse, Managing Director of Avon Justine Turkey, Middle East & Turkey said.

By empowering women with this earnings opportunity, Avon – a company known for its long legacy of deep investment in women – believes it’s making a meaningful contribution to giving women financial independence “which in turn will free them from the clutches of their abusers”.

Not all doom and gloom: COVID-19 e-commerce surge

Although COVID-19 has had far-reaching economic implications, it’s not all doom and gloom as e-commerce in South Africa continues to break barriers as a result of the lockdown restrictions.

A recent report by Statista indicates that the South African e-commerce will reach just over R62 billion in 2020 alone, and show a compounded annual growth rate of 10% for the next four years.

In line with what Avon’s latest recruitment drive hopes to achieve, these changes provide new ways for women to earn an income to support their families, and better yet, from the comfort of their own homes.

“In line with our brand promise to support HER, Avon will ramp up its recruitment drive to offer women, who are the primary drivers of the cosmetics and personal care industry, the opportunity to reap the benefits of the growth of this industry which has largely bucked the trend and continues to show steady growth,” Mareletse added.

To register to become an Avon and/or Justine Representative, visit and

*For brand focused South African news and heads-up on the great things your favourite lifestyle brands are doing to empower local communities, make sure to visit the Empower SA page daily!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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