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HospiceWits Night With The Stars needs help now more than ever

It's business unusual for South Africa's ever popular fashion fundraiser, HospiceWits Night With The Stars, as it calls upon all its supporters to come together to help raise the much-needed funds for the hospice's upkeep. Here's how you can offer a pledge and be part of the organisation July 28 virtual (Instagram) fundraising campaign .

Hot on the heels of the much-successful 2019 HospiceWits Night With The Stars editionthis year’s fundraiser – The Lounge Edition – returns with a twist as it looks back at some of the most memorable red carpet moments from the previous years.

As fashion publicist Leon Haasbroek explained to NOWinSA, it’s not an event in the actual sense, but more of an Instagram activation.

“What is happening is that we are creating an IG event by asking our celebrity supporters and designers to share posts about the donation links on their personal platforms,” Haasbroek said, adding: “So they are going to posts about their previous years of entering/participating and share highlights from those years – along with the donation links.”

Scheduled to take place on Tuesday, July 28, the fundraiser has a twofold objective; (1) raise funds to help the non-profit organisation cope with the additional demands of the COVID-19 epidemic, (2) shine a spotlight on the creative industries whose livelihoods have been severely affected.

Over the past six years, HospiceWits and its partners hosted an annual fashion extravaganza, welcoming hundreds of South Africa’s top celebrities, designers and media personalities on their sought-after runway.

Jacqui Kaye, CEO of HospiceWits, is elated that the fundraiser will go ahead – albeit with a twist – and said she anticipate a glamorous night with an even larger global audience.

Presented by Umzingeli Productions, in association with About Entertainment, the evening will provide an opportunity for HospiceWits to increase awareness of the needs of people living with life limiting illnesses and their families, while also helping raise funds to ensure that appropriate personal protective equipment is provided to its employees. 

Why HospiceWits needs your help now more than ever

“COVID-19 lockdown has brought many of my peers in the fashion, eventing and associated industries to their knees”

Jan Malan

As a registered NPO, HospiceWits relies on the support of corporates, and other valuable partners to enable them to meet the needs within their communities.

However, as with many NPOs the current global pandemic hasn’t only stretched its resources to the limit, but has also made it difficult to generate the much-needed funds.

“As the director/producer of HospiceWits Night With The Stars, it was difficult to accept that we would not be able to bring our designers, celebrities & performers together for the 7th edition of this spectacular event,” Jan Malan, from Umzingeli Productions, said.


Clad in Maxhosa Africa, rapper Riky Rick during the 2019 HospiceWits Night With The Stars

He added: “The lockdown has brought many of my peers in the fashion, eventing and associated industries to their knees. Due to COVID-19, HospiceWits is in dire need of donations.”

To this end, the team has decided to host HospiceWits Night of the Stars Instagram  activation as “The Lounge Edition”, with all the proceeds going to HospiceWits.

Supporters of the annual fashion show will go LIVE on their Instagram accounts between 6pm and 10pm (Tuesday, July 28) posting static and moving content from the previous years, as well as calling on their fans and followers to donate and show their support for HospicesWits.

The process will allow donators to follow this link and pledge a sum to the organisation.

*For brand focused South African news and heads-up on the great things your favourite lifestyle brands are doing to empower local communities, make sure to visit the Empower SA page daily!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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