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Take A Girl Child To Work Day; a ray of hope for learners amid lockdown

Coming at an opportune time when the provision of alternative education is being sought for millions of South African school learners missing out on learning due to COVID-19 lockdown, Cell C Take A Girl Child To Work Day virtual relaunch offers a ray of hope for many of those affected.

The telecommunications company proves that the ‘new normal’ is digital as it kickstarts the annual Take A Girl Child To Work Day (TAGCTWD) virtual workshop with a renewed hope on Thursday.

The initiative takes off from last year’s theme of #MoreThanADay, which argues that one day is not just enough to help motivate and inspire school-going girls.

Due to its success Cell C has implemented it again for 2020 so that workshops will be available over three days. Furthermore, 2020 marks a year of many firsts for the intiative as it now includes boy learners “in an effort to make sure that no learner is left behind”, the company said.

The annual educational campaign, now in its 18th year, is one of South Africa’s largest collaborative acts of volunteerism, aimed at encouraging corporates in South Africa to empower and provide guidance to girls on career development.

For this launch, Cell C ensured proper COVID-19 procedures are adhered to as per government regulations. To that end, TAGCTWD workshops are being held virtually, with learners given access to computers or large broadcasting screens.

The CellC Girl website is the digital extension of the TAGCTWD providing 365 days of inspiration and support

Instead of being hosted at corporate offices, campuses or government buildings, learners will gather at school classrooms and media centres, with all strict COVID-19 precautions being observed.

Take A Girl Child To Work Day relaunched with renewed hope

The launch of the 2020 TAGCTWD workshops was successfully held at two schools in Johannesburg; the Orange Farm Secondary School and John Orr Technical High School – with each hosting a total of ten learners.

The day’s proceedings covered numerous topics including finance, marketing, information technology, customer experience and communications.

“We’re proud to have been able to continue the Cell C Take A Girl Child To Work Day this year, despite the trying times we all live under,” said Juliet Mhango, Cell C’s chief officer for Human Capital Development & Transformation.

She further described the TAGCTWD intiative as an important agent for change within the South African workforce, promoting gender equality and empowerment, and “we’re glad to have been able to press ahead with it in 2020”.

For more information on the programme and some of the changes for 2020, visit

*For brand focused South African news and heads-up on the great things your favourite lifestyle brands are doing to empower local communities, make sure to visit the Empower SA page daily!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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