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Big hit for BMG Africa: Mohamed Ramadan’s ‘Tik Tok’ gets 7+ million hits

The newest release from Egyptian-born superstar Mohamed Ramadan and Los Angeles-based Super Sako has secured BMG Africa one of its biggest digital hits for 2020, raking in over 7 million views in less than a week.

The song had already reached over 3 million views in its first 24 hours, a huge achievement for the newest signing to BMG Africa and the Middle East.

The single was recently added to a number of high-profile playlists on Spotify, including its famed Global X playlist at number 3. It was also enlisted on the New Music Friday playlists in the Gulf and North African markets. 

“BMG believes in the role Africa plays in popular music. This collaboration between Super Sako, and Mohamed Ramadan, an Egyptian film and music star, speaks to the power of this amazing African continent,” said Jonathan Jules, BMG’s Director International Marketing – Africa and the Middle East.

Super Sako, known for the hit song ‘Mi Gna’ (meaning ‘Don’t Go’), is Armenian by birth and was clear from the get go about wanting to work with Ramadan, currently the most viewed Arabic artist on YouTube with up to 2 billion viewership. 

Watch the video for ‘Tik Tok

“In Egypt, Ramadan has been a film and music star for many years – his popularity, good looks, and massive social media numbers will help propel him, and his African fanbase, to worldwide stardom,” added Jules, who has spent many years working in South Africa at the forefront of developing local talent.

The highly achieved record label executive is currently based in Berlin overseeing the international development of African Artists and frontline global marketing.

He travels the continent regularly with the aim of dismantling existing barriers for promising African musicians, and helps take their music to the world stage.

*For the latest brand focused South African news and product launch events across Africa, make sure to visit NOWinSA daily!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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