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Pushing fashion boundaries: David Tlale to unveil a new COVID-19 compliant A/W 2020 collection

The House of David Tlale will on April 13 unveil a sustainable, new COVID-19 compliant Autumn/Winter 2020 online collection titled, Classica Icon.

The much revered South African fashion maestro has joined hands with Boschendal Wines and Avon South Africa to unveil the “Classica Icon” fashion collection, with an entirely digital agenda of content.

According to the statement sent to NOWinSA, the pre-recorded virtual fashion showcase will not only set the tone for more fashion show producers moving to digital as the need for remote interactions grows.

It also serves as a call-to-action for the local clothing and textile Industry and the fashion community at large “to help amplify and bring awareness to business sustainability in South Africa, and encourage adherence to the set ‘national lockdown’ regulations”. 

As per President Cyril Ramaphosa’s call for a united effort to battle COVID-19, Tlale is mindful of the fact that staying at home is essential to ensuring the health and safety of the vulnerable South Africans, hence the decision to unveil the collection online.

“The David Tlale online fashion show is a game-changer that breaks new ground in the world of fashion. It enables all of us to leverage the ubiquity of technology and online platforms while ensuring that we maintain a semblance of normality, safeguard business continuity and offer hope about the future during this uncertain time,” said Mafahle Mareletse, MD of Avon Turkey, Middle East and Africa.

Furthermore, the internationally acclaimed designer believes the show will offer something different, while helping maintain a sense of hope and positivity amid the relentless barrage of unsettling COVID-19 news. “We hope that this collection will motivate everyone to have a positive outlook on life, be inspired and to know that ‘this too shall pass’,” he said.

Digital platforms to watch the David Tlale A/W 2020 collection

The collection will be streamed at 7.15pm on Monday on the, and across all David Tlale’s social media platforms:

  • Instagram: @davidtlale 
  • Facebook: David Tlale Page
  • Twitter:  @Tlale_large
  • YouTube: @David Tlale

Alternatively you can click on any of the following Avon’s digital platforms:

YouTube: Avon South Africa Official

Facebook: Avon South Africa

Instagram: @avonsouthafrica

Twitter: @avonsouthafrica

*For the latest brand focused South African news and new product launches, make sure to visit NOWinSA daily

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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