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Samsung’s customer-centric TV innovations just got another nod

Samsung's customer-centric TV innovations just got another nod of approval as it's named South Africa’s favourite TV brand in Ask Afrika Icon Brands Survey 2020.

Samsung’s customer-centric TV innovations just got a nod of approval as it’s named aSouth Africa’s favourite TV brand in Ask Afrika Icon Brands Survey 2020.

Regarded as the largest annual benchmark survey of its kind, the annual Ask Afrika Icon Brands Survey measures loyalty across 237 brand categories and thousands of brands.

Even as the relationship between tech-savvy consumers and brands continue to grow more complex, given the tendency among customers to want to experiment with a myriad of brand available out there, the 2020/2021 survey specifically looked at solo usage. 

As such, the focus was given to consumers who use only one brand within a certain product category, rather than a repertoire of brands.

“We are pleased to be recognised for a second successive year in this highly respected survey,” Cambridge Mokanyane, chief marketing officer at Samsung South Africa said, adding: “As we continue to listen to their needs, we will create TV technology with immersive sound, endless detail, minimalist design and unrivalled technology – an innovation that makes life infinitely better.”

Samsung has been a trusted global television maker for over 14 years, and has an unmatched history of bringing innovative TV technology to South Africa. From the 8K QLED TV‘s unparalleled picture quality to customer’s ability to switch between different apps from the Samsung Galaxy Store – which comes with all major catch-up services from services like iPlayer, All4 and ITV Hub, not to mention film and TV on demand from popular video apps such as Netflix and Amazon – your name it! 

*For brand focused South African news and exclusive tech launch events, make sure to regularly visit the NOWinSA/Tech page!

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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