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SA billionaire Quinton van der Burgh & fashion photographer John Russo (US) team up on new philanthropy book

After several years in the making, South African billionaire entrepreneur Quinton van der Burgh has finally released a coffee table book, '100 Making a Difference', his joint venture with world-renowned Los Angeles based fashion photographer John Russo.

Set to benefit 143 charities worldwide, the book highlights the most impactful social champions in the world from activists, advocates and celebrities – including bigwigs Christy Turlington, Dwayne “The Rock” Johnson, Sugar Ray Leonard, Oprah Winfrey, Pharrel, Usher, Elton John, Eva Longoria, Serena Williams, and Van Der Burgh himself.

“Many people around the world are in dire situations and 100 Making a Difference is a book that will, hopefully, remind people of how helping humanity should be at the forefront of your daily thoughts and actions,” explains van der Burgh.

Also featured in this book is world-renowned US actress and musician, Eve, alongside her husband, who is the founder & CEO of Gumball 3000 Entertainment Ltd, Maximillion Cooper.

Cover: ‘100 Making a Difference’ is available for sale on

“It’s great to be part of the 100 Making a Difference initiative, and we’re dedicated to make sure that the Gumball 3000 Foundation will continue to give underprivileged youth greater opportunities in life, ensuring that future generations are invested in and presented with every occasion to be the best version of themselves,” shares Cooper.

The coming together of world’s greatest minds – all for a good cause!

Working with world-renowned celebrity and fashion photographer John Russo was something van der Burgh wanted to materialise since they met on the set of his Men’s Fitness cover shoot in Las Vegas a few years ago.

“John is undoubtedly the number one celebrity photographer in the world and I knew that 100 Making a Difference needed backing for it to see the light of day.”

A consummate businessman, one of Van der Burgh’s major philanthropic highlights include starting the QVDB Foundation, which has projects ranging from building wells to addressing the skill gap in underprivileged communities.

Adds Van Der Burgh: “Philanthropy work is close to my heart and showcasing others who are also trying to make a difference in the world is very important to me. This book will not only raise money for the charities in the book but will also give the people photographed an opportunity to be recognised for their philanthropy away from their usual celebrity status.”

The news, coincidentally, comes just weeks after AXIA Coin announced it has appointed the Witbank-born entrepreneur to head of Global Initiatives.

It is, therefore, befitting that AXIA has committed to donate $10,000,000 USD worth of AXIA, in today’s value, that will be distributed evenly across all organisations featured in the book. 

LA-based celebrity photographer John Russo!

The project will assist further by donating an additional extra 6% for each book sold to the foundations in ‘100 Making a Difference’.

Published by the author’s own publishing company, Quinton van der Burgh Media, the book is available for sale on

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*For more courageous stories on what corporate companies across South Africa are doing to empower disadvantaged communities, visit our EmpowerSA page regularly!

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