SA content creators dare to push the envelope of their creativity

Bombay Sapphire has over the years gone out of its way to explore the aesthetic sensibilities of some of South Africa's who is who in showbiz, proving that creativity is an ability that can be harnessed with the right guidance, and this was no different on World Creativity and Innovation Day as a host of celebs gathered to do just that; stir their creative juices.

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Cape Town-based illustrator and graphic designer Russell Abrahams poses for a picture during Bombay Sapphire's Million Acts of Creativity event.
Leading the charge: Cape Town-based illustrator and graphic designer Russell Abrahams

Coinciding with the global World Creativity and Innovation Day on April 21, the event saw an artistic crowd, which included the likes of South Africa’s influencer Lesego ‘Thickleeyonce’, singer Bianca Le Grange, visual artist Seth Pimentel (aka African Ginger), content creators Tamara Moeng, John Baloyi, and chef Nti Ramaboa participate in a creative hackathon to highlight water conservation and scarcity – using art as a gateway.

The event was actually a launching pad for ‘Million Acts of Creativity’ artworks curated by Cape Town-based illustrator and graphic designer Russell Abrahams. This follows a three-week Instagram campaign which saw 100 young South African creators answering the call to draw the first thing they saw from a series of shapes Abrahams posted on his feed.

SA visual artist Seth Pimentel, aka African Ginger

Explaining the inspiration behind ‘Millions Acts of Creativity’, François Portier, managing director, West, East & South Africa for Bacardi said it was in response to a survey which showed that 97% of South Africans wished they could be more creative. “The results on display are proof that all we need is an opportunity to explore our passions and our abilities,” he pointed out.

 

Chef Nti

Meanwhile, Cameron Hawkins, Sub-Sahara brand ambassador at Bacardi, and the team from Thirst Bar Services demonstrated how Bombay Sapphire provides the perfect canvas for creating cocktails.

The campaign forms part of Bombay Sapphire’s Stir Creativity initiative, an effort to inspire and unlock people’s creative potential using the arts for self-expression.

To view the ‘Million Acts of Creativity’ artworks, you can check out the highlights tab on the @yay_abe Instagram feed as shown above.