Coinciding with the global World Creativity and Innovation Day on April 21, the event saw an artistic crowd, which included the likes of South Africa’s influencer Lesego ‘Thickleeyonce’, singer Bianca Le Grange, visual artist Seth Pimentel (aka African Ginger), content creators Tamara Moeng, John Baloyi, and chef Nti Ramaboa participate in a creative hackathon to highlight water conservation and scarcity – using art as a gateway.
The event was actually a launching pad for ‘Million Acts of Creativity’ artworks curated by Cape Town-based illustrator and graphic designer Russell Abrahams. This follows a three-week Instagram campaign which saw 100 young South African creators answering the call to draw the first thing they saw from a series of shapes Abrahams posted on his feed.
Explaining the inspiration behind ‘Millions Acts of Creativity’, François Portier, managing director, West, East & South Africa for Bacardi said it was in response to a survey which showed that 97% of South Africans wished they could be more creative. “The results on display are proof that all we need is an opportunity to explore our passions and our abilities,” he pointed out.
Meanwhile, Cameron Hawkins, Sub-Sahara brand ambassador at Bacardi, and the team from Thirst Bar Services demonstrated how Bombay Sapphire provides the perfect canvas for creating cocktails.
The campaign forms part of Bombay Sapphire’s Stir Creativity initiative, an effort to inspire and unlock people’s creative potential using the arts for self-expression.
To view the ‘Million Acts of Creativity’ artworks, you can check out the highlights tab on the @yay_abe Instagram feed as shown above.