It is followed by Showmax which holds a 1% lead over Prime Video with the former sitting at 25% and the latter at 24%. That gain impacted Prime Video, which lost 2% through the quarter alone.
In total, the top 3 best streamers make up 83% of the market.
Just a little over a year after debuting on November 1, 2019, ad-free AppleTV+ appears to be catching up at fourth position with 4%, followed by specialist film streaming platform Mubi with 3%.
JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+ and more across 46 countries.
* For in-depth analysis of trends shaping South African film & TV industries, make sure to visit the NOWinSA Entertainment page daily!
 with 34% of the market share, followed by Showmax and Prime Video at 24% and 25% respectively.){kind=link}