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Courvoisier global team brings cheerful “joie de vivre” spirit to Mzansi as it unveils new look 

From the UK to New York, and now Joburg (South Africa) with love: Courvoisier flies its top global crew to South Africa to unveil its new look during a meticulously engineered media launch, which perfectly captured the 'joie de vivre' spirit the world renowned cognac is known for. 

Courvoisier proudly unveiled a new bottle design and presented global “Ambassador of Joy” Yinka Ilori, who flew in from London specially to meet South Africa’s who’s who of the media.

The prestigious event was hosted at the picturesque Cradle of Humankind in Muldesdrift, where a select group of Joburg media and influencers not only got to experience the one of a kind fine dining experience, but we, at NOWinSA, managed to get an inclusive sneaky footage on what it exactly took this hard-working team to put together an event of this magnitude, as well as the meticulous planning involved to ensure the city to city / country to country global events were a resounding success. 

“The team work, the attention that went into delivering this vision has been special”, Courvoisier global director Jeanette Edward said as she thanked Courvoisier SA team, including brand manager Silindile Gae Seape and local ambassador Gael Kwete (above) for a job well done.

The event perfectly captured the “joie de vivre” the world renowned cognac brand is known for. To add art and luxury to the experience, a one-of-a-kind table designed by Yinka Ilori, which was inspired by the river that flows alongside Maison Courvoisier in Jarnac and seats 120 people, was exclusively brought in from New York.

Guests were seated along the table and enjoyed beautiful food and exquisite Courvoisier cocktails.
The event brought out the “joie de vivre” the joy of living, in everyone.

Guests were seated along the table and enjoyed beautiful food and exquisite Courvoisier cocktails. London-based multidisciplinary artist and Courvoisier’s ambassador of Joy, Yinka Ilori, designed the table as a functional art installation and guests had the opportunity to fully appreciate its joyful colours and lines.

Rediscovers Courvoisier’s distinctive trends with Yinka Ilori

Best known for fusing his subject with his British-Nigerian background to create unique and memorable stories through contemporary design, Ilori employed different colours – in line with new brand look – to perfectly embody its belief of “joie de vivre.” 

The recently released packaging for the VS, VSOP (above) and XO pays homage to its foundation in 19th century, including the signature of the Maison’s founder Félix Courvoisier and the bee, symbolising immortality.

“For me, the essence of joy is through the use of colour. It makes people smile, it brings people together and delivers a natural sense of conviviality,” said Ilori, adding: “Like Courvoisier, each piece of my work is inspired by community, a celebration of the fabric of collective energy. This has been embodied in the Courvoisier table.”

The one-of-a-kind table was inspired by the river that flows alongside Maison Courvoisier in Jarnac and seats 120 people.
The cheerful flowery surround deco perfectly captured the brand’s signature floral style.
A symbol of appreciation: After a good showing, Courvoisier global director Jeanette Edwards gives NOWinSA Editor Tankiso Komane her flowers.

The new look revisits distinctive trends that made Courvoisier iconic during the Belle Époque era of the 19th century, the opening of the Eiffel Tower in 1889 and while gracing the royal courts of Europe during the 20th century, the company said.

As Courvoisier global director, Jeanette Edwards, explained – as she thanked the team for their hard work during an intimate team bonding moment just after the event’s formality, which we coincidentally caught on camera – the brunch was a culmination of a year long work sprint, “and it takes a whole family to do that,” she said before thanking the rest of the team for a job well done.

Edwards added: “It’s so lovely to have been able to see all of you in flesh, and not on screens and be able to celebrate this moment with all of you. It’s been such a special time, and what we had over the last days it’s been incredible … the team work, the attention to detail, everything you’ve done to make this brunch so special.”

As seen in the footage below, captured exclusively by the NOWinSA team, Edwards particularly thanked Courvoisier SA brand manager Silindile Seape for all the hard work she has put from the start “to be able to deliver the envisaged vision”.


Watch as Courvoisier global director, Jeanette Edwards, thanks the team for their hard work.

About Courvoisier

Courvoisier is an all-round cognac that lends itself to festive, daytime consumption with sessionable, slow-drinking cocktails.

Enjoying each other’s company over freshly brewed Courvoisier cocktails, Kwete best described it as a “a very, very delicate liquid with a flavour profile so amazingly powerful it doesn’t need any help” – this as he raised a toast to a successful event.

“A very, very delicate liquid with a flavour profile so amazingly powerful, it doesn’t news any help” – Gael Kwete

For more information and suggested serves, visit

Tankiso Komane
Tankiso Komane
A Tshwane University of Technology journalism graduate, Tankiso Komane has a vast experience in print & broadcast media business and has worked for some of the country’s biggest daily newspapers, including The Sowetan, The Citizen, The Times, and The New Age. Through her varied work as a journalist, notably as a copywriter for SABC1 (On-Air promotions) and as a publicist for Onyx Communications, she has developed an in-depth understanding of the nature of the media business and how to use it for the purpose of exposure. Her expertise in journalism across various disciplines, coupled with a good reputation, has laid the foundation of a new kind "trust in Journalism" as the media ecosystem continues to digitally evolve.
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