In this pandemic era, we’re seeing an array of interesting new product developments with the lines, in this case, between beverage and cosmetic becoming increasingly blurred. In some cases, you’ll also find companies harnessing the practical benefits of plants, thus employing floral aesthetic in their packaging as seen with the labeling on You Belong fragrance, which the event’s theme largely borrowed from.
We also loved that Brutal Fruit wasn’t shy to bring on board for this campaign, some of big name stars and influencers to capitilise on their glamorous images in this exciting move aimed at extending their brand portfolio.
True to form, the scenic Kleine Rijke, a conference venue in Haartebees, played host to an intimate group of 250 ladies and a couple of brightly dressed gentlemen who came all dressed to the hilt – in line with the ‘Botanical Glam’ theme.
Among some of the well-known faces who made quite a spectacular splash with their striking outfits include the ever-gorgeous star-influencer Mihlali Ndamase, SA’s much-loved actresses Simphiwe Ngema, Sihle Ndaba, Keke Mphuthi, model and social media influencer Nqobile Khwezi, as well as actress and singer Mbali Nksoi. R&B singer Thabsie, DJ PH and upcoming vocalists Motswedi Modiba and Lordkez kept guests on their feet throughout the day as they took turns to perform a medley of some of their well-known catchy numbers.
You Belong fragrance; pricing and availability
The fragrance will hit the local shelves just after Valentine’s Day and will be exclusively available at selected Sorbet outlets nationwide, as well as Cosmetix SA and Adore Couture SA.
An elegant and delicate blend of fruity, floral and spicy notes, the fragrance – as Brutal Fruit marketing manager at Ramona Kayembe has it, “embodies that ‘you belong to affect’ effect, which signifies the importance of having a sense of belonging, one of the core foundations of confidence.
A full list of stockists and price points are yet to be made public.
*For the latest South African product launch news, top beauty trends and tips, make sure to visit NOWinSA Beauty page daily!
 marked an important and exiting day for SA beverage brand Brutal Fruit as it officially made public its forray into the cosmetic space with the unveiling of 'You Belong' fragrance. ){kind=link}