Considering the strides the automotive industry has made in recent years in terms of achieving the level of success similar to that of smartphones and the associated mobileapp innovation, it’s now almost a truism to call a car a smartphone on wheels – though in reality we know they’re more that just that and much more than just simply taking selfie or paying for coffee. But what happens when the roles are sort of reversed to incorporate and bring what used to be the preserve of high performance luxury sport cars into the ever-evolving smartphone technology?
The result, as the folks at Designworks, a BMW group company, have shown us, are as astounding as they’re about defying conventions. It’s no wonder the Tecno Spark 9 Pro Sport Edition has become an instant hit among the young and passionate trend-setters always looking to show their unique personality and style.
Combining the design language of vitality and strength, as well as first-class automobile design experience, the Spark 9 Pro Sport Edition was built to be an icon of young and trendy culture, while also providing sheer selfie pleasure and extraordinary user experience with its 32MP front camera, MediaTek Helio G85 chipset and the 6.6″ 1080P Full HD large screen.
“Working together with a company like Tecno is inspiring because it gives us the opportunity to focus on another user experience – the smartphone – that has become essential to our everyday lives, and is now so embedded in, and connected to our mobility infrastructure,” said Andre De Salis, creative director for Industrial Design at Designworks.
Central to BMW Designworks’ philosophy in this design task was to predict the future by creating it. Based on Andre De Salis’ insight into the current state of society and young people, nowadays the youth generation are active and on the move as the world rapidly changes, “It’s much like the fast-paced and sporty motorsport lifestyle,” he said.
To meet the needs of the youth even the impulse that they themselves may not even be aware of, the Designworks creatives designed the Sport Edition with a look that reflects today’s changeable and flexible consumers, and their quest for change and speed, or rather efficiency.
According to BMW, the crisp edges and dynamic angles give the appearance of speed and sportiness, creating an energetic and unapologetic design language.
Another manifestation of the future-oriented design in this model is the vibrant colour palette, which features youthful blue and pure white.
“Something we drew inspiration from was the idea of an icy crystal talisman,” said Sandy McGill, Lead Designer, CMF Design at Designworks. “Recalling the power and drama of the superhero, while also using a bold and bright blue colour to express elements of the metaverse, both representing peak futuristic abilities and the SPARK core principle of endless possibility,” she added.
Spark 9 Pro Sport Edition; distinct features
Another distinct feature of the Spark 9 Pro Sport Edition is an intricate and unique triangular texture. As Sandy McGill explained, the triangles are intentionally dynamic and multi-dimensional, to create a graphic that looks alive and in motion.
These external features were designed to reveal the story of the phone’s internal capabilities and diverse functionality.
Hot on heels of Camon 17P arrival in SA in November 2021, the Spark 9 Pro Sport Edition sports an extraordinary 32MP ultra-clear front camera and a 50MP back camera, both equipped with cutting-edge AI image optimization and restoration tools for ultra-clear and intelligent photographic experience. It is also empowered by MediaTek Helio G85 Chip Engine, a generous 5000 mAh battery and 18W flash charger to provide powerful and smooth using experiences.
“With the dynamic and energetic elements, the story of the Sport Edition can shine through at a glance, revealing the features of high performance of this superior device,” Cheryl Pelly highlighted. Through these elements, the phone parallels the speed and stability of a sports car.
Manifesting the Bold and Passionate Youth Self Through Distinctive Details
Gen-Z demographic prizes unique, distinct design features that are not only trendy, but also boldly express their personality to the world. As BMW Designworks’ designers have discovered, although there is a difference in scale, both smartphones and cars are extremely personal to their users. Users not only form close, emotional relationships with them, but also express themselves through them.
Creating those opportunities for them to do so naturally became a key emphasis in the Spark 9 Pro Sport Edition.
“By adding distinctive colors to the edge of the camera lens, this phone ensures that the phone’s unique design is visible at all times,” said Cheryl Pelly.
The unique and outstanding design of the SPARK 9 Pro Edition plays strongly on the current trend of freely expressing who individuals want themselves to be. It is also a notch up from earlier Spark models, offering users not just an eye-catching color palette or premium textures, but a highly individualistic design exclusive that appeals to young users interested in a vibrant and trendy aesthetic.
– Source: APO Group
